Media Forms : What conventions of advertising are evident in this text ?
Well , firstly the advert starts with the location of the advert , therefore the people whom took part within this process knew about the event. Secondly the cross cutting to the mobile phones , when people are taking pictures/videos is also advertising , that phones are a great way to get together and therefore having a contract or pay as you go phone is really cool . The music in the background that changes also seems , to suggest that having certain key functions ,like listening to different types of music on your phone is acceptable. People are represented in this advert , from different cultural backgrounds , therefore anyone can get a phone with T-Mobile . The company itself is advertising , through the use of the theme tune at the end , which means that people can associate themselves , with the company .The people whom are dancing , have been placed for a specific reason , they are dancers themselves ... they are trying to infect all the general public to join in and dance .Therefore suggesting that we should join the network T-Mobile . The train station is used as well suggesting , that this place is where most communication is made , and trains form interlinks with each other, suggesting that mobile phones and technology has moved quite fast .
How is technology represented in this advert ?
Technology does not seem to be too evident in the advert ,when the audience start to watch the advert , there are people dancing about . However as a series of cross cutting to the general public , using their phones seems to suggest that technology is important as it brings people together. There were hidden cameras about, which suggests that the people who are not aware of what is going on started to dance about , oblivious to the fact that everything was recorded . Further on in the advert , people seems to be calling each other , also suggesting that technology is easily accessible , even if it is just a phone that is being used by one person . Furthermore, the general public represent technology , they are the consumers of technology . As more people join to dance , they represent what communication is all about .
Institution:
What is communicated about the T-Mobile brand and the experience it offers?
There are several things that are communicated about the t-mobile brand , firstly that the institution behind T-Mobile , would like people to join the phone company , secondly for more experience T-Mobile signals can now communicate with the same signal as from orange , therefore if people loose reception to one signal they can easily switch to another signal . The experience that it offers people , is to communicate with one another , and for people to get together and have a bit of fun .The brand appeals to a large target market from all class backgrounds ( A-E). Anyone can join the network , t-mobile has therefore advertised, themselves in a successful way by promoting people within their advert . The train station, seems to be the best place to film an advert as this is the time where most people commute, and is quite busy therefore the attention of the general public will be caught , and they will start to experience what a phone brand is all about .
What target audience are T-Mobile aiming to attract in this advertisement?
The target audience that T-Mobile are attracting are those from working class –upper class backgrounds , and maybe teenagers as well . Sometimes the tariffs for a contract can be a bit high , therefore teenagers may want to get a PAYG or a SIM only contract .The advert itself is targeting an older audience as no teenagers seem to appear , and that could be due to the location . The ethnic backgrounds of the audience seem to positively portrayed , therefore anyone can join .
Friday, 28 January 2011
Monday, 17 January 2011
Lynx Dry Advert
How does the text follow the codes and convention of an advert?
Well firstly the advert starts of with a man being dragged by a rope - this shows the audience that this product is very important to buy ! , its the best product a man can get . Woman are shows to be very sexual by the whole dragging of the rope, which grabs the attention of the target market audience which is men , maybe woman if they wanted to by the product for their boyfriends .Secondly the close up of the product shows how much importance and value the institution places , which is a relatively , fresh new company name Unilever , the target market is mainly teens to adult (40 years) .
RepresentationHow are people and places represented in this advert?
Well firstly the advert shows a guy walking up a normal street , with music playing in the background this emphasises that the protagonist (male ) is who the product is aimed at .Secondly the use of the two mermaids as sexual object (voyerism) shows that woman can be portrayed to to be very powerful and attracted to the opposite sex very easily .Which is sometimes not true .
The use of an old car in the advert also shows , us , how wild people can become , and that some people are very easily drawn into a product , using simple mind trickery and clever objects .
The sea side theme works really well because its not often , that instituitons get their message across , secondly most people associate a beach with holidays therefore the advert itself become interesting to watch .
AudienceWhat techniques does the advert use to appeal to it’s target audience?
The use of non diagetic sound in the background , will catch the target markets audience because they can associate the cry with mermaids.
The product being shown twice will attract a man to buy it becasue a man uses anti-perspirant quite a lot , and they may want to change the current one that they have. The words 'irresistable to woman' also causes a naive man to go buy the product , as they may think that smelling good will attract them to woman .
InstitutionWhat does this text tell us about the media institutions involved?
The advert itself does not make it obvious tha the company is unilever , however if a person has bought the product then they automatically can check the can itslef to see that the instituion is unilever .The instition is relatively new , therefore their ideas are quite fresh , and demanding good money from people .Their advertisement techniques have made lynx a very popular brand , therefore many people will start to talk about the product to their friends (viral marketing technique) .
Well firstly the advert starts of with a man being dragged by a rope - this shows the audience that this product is very important to buy ! , its the best product a man can get . Woman are shows to be very sexual by the whole dragging of the rope, which grabs the attention of the target market audience which is men , maybe woman if they wanted to by the product for their boyfriends .Secondly the close up of the product shows how much importance and value the institution places , which is a relatively , fresh new company name Unilever , the target market is mainly teens to adult (40 years) .
RepresentationHow are people and places represented in this advert?
Well firstly the advert shows a guy walking up a normal street , with music playing in the background this emphasises that the protagonist (male ) is who the product is aimed at .Secondly the use of the two mermaids as sexual object (voyerism) shows that woman can be portrayed to to be very powerful and attracted to the opposite sex very easily .Which is sometimes not true .
The use of an old car in the advert also shows , us , how wild people can become , and that some people are very easily drawn into a product , using simple mind trickery and clever objects .
The sea side theme works really well because its not often , that instituitons get their message across , secondly most people associate a beach with holidays therefore the advert itself become interesting to watch .
AudienceWhat techniques does the advert use to appeal to it’s target audience?
The use of non diagetic sound in the background , will catch the target markets audience because they can associate the cry with mermaids.
The product being shown twice will attract a man to buy it becasue a man uses anti-perspirant quite a lot , and they may want to change the current one that they have. The words 'irresistable to woman' also causes a naive man to go buy the product , as they may think that smelling good will attract them to woman .
InstitutionWhat does this text tell us about the media institutions involved?
The advert itself does not make it obvious tha the company is unilever , however if a person has bought the product then they automatically can check the can itslef to see that the instituion is unilever .The instition is relatively new , therefore their ideas are quite fresh , and demanding good money from people .Their advertisement techniques have made lynx a very popular brand , therefore many people will start to talk about the product to their friends (viral marketing technique) .
Friday, 14 January 2011
The Sun newspaper - textual analysis
1. Media forms : How does the advert use codes and conventions to appeal to its audience ?
Firstly the music in the background is rather plain and simple , which immeditely grabs the audiences attention , as most people could identify themselves with reader a newspaper like the sun in the morning . People want to get to work quickly therefore the pace at which the advert goes is rather fast , as most of the parts such as the hand movement and gestures across the paper itself suggests , that its easy to read and that you can get all the news just by bying the paper itself ... which costs 20p . The narrator's voice is rather overpowering but get the message across ' this is the must have accessory ' , it may be just a simple paper to buy , but a person watching the advert on t.v would think ... that the news could be delivered easily and simply to them , just by reading it in the morning . The advert seems to mimick the ipad effect by using words like ' no need for turning to see the screen ' , which clearly the ipad/ipod does .... the advert makes people think twice about buying expensive items that there really is no need for . Best in news ...another iconography that has double layers . Firstly news can come in a vareity of forms , by using the the word 'best' the company immediately makes themself seem like the best . Pictures that are being used , such as famous celebrities , for example Rihanna , would easily attract a female target group as some young teenage girls 15-18 band love listening to her music , and seeing her onscreen and in the newspaper will make the girls seem more likely to buy it , rather than going to another paper .
2. How is new technology represented in the advertisement ?
Firsly the text at the end of the advert states the sun 4.0 which can directly link back to the internet . The fact that the pen is used to reperesent a pointing device on any ipad/iphone could directly market for the apple company therefore people, can see this advert and directly link the use of mobile technology to a simple newspaper . The use of the word 'no hidden charges ' could be making fun of the hidden charges that the conglomerates such as t-mobile and Virgin can sometimes do to people . People will not be decieved by the hidden charges that apply to a newspaper , as its just simple money ! . The use of digitalisation in the advert by portraying the famous musician Simon Cowell with the word 3D , seems to link back to how much people within the advertisement industry rely on 3D graphics to enhance , the images that are place . Almost as if the world is full of perfectionists , which its not . Simple print has been around for a long frame of time , before computers even came into force , therefore the Sun Advert seems to hint that newspapers will never out-do modern technology , no matter how hard we try , writing and print will stay .
3. Media Instituiton - What does the advertisement tell you about the values and ideologies of the Sun Newspaper ?
First of all that print will not be out done by the digital world , secondly that the digital world relies heavily on print in order to bring into force the billions of papers that are produced day in day out . It caters for the C2-E class of people , which predominately targets the unemplyed to middle class , hence those people are the main target audience that the Sun Newspaper wants to sell itself to . The second thing that is done successfully is that pictures are used which portray the media world , also the emphasis of the different sections of the paper such as sport ... will appear to those people who mainly are athletic , or perhaps those that are sports scientists and want to learn a little bit more about the different football clubs or perhaps who has just suffered and injury . Mainly for some education of sport , but also about mainstream news that is compatible and easy to read . The use of the words 'THIS' makes people more likely to identify this advert with the simple paper that can be picked up in the morning . Viral Marketing is being used successfully as people who do not know about the advert , could be told about the advert through friends family etc and more people would be likely to see the advert . Identify themselves with the advert and then go out and buy it . The hand that seems to hover around the paper, represents how easy a paper like the sun is to buy . The paper and advert seems to cater for both genders therefore we will not feel left out .The institutuional context seems to be , portrayed throughout the narration and through the simple flicking of the paper itself ... therefore placing emphasis that a newspaper is very simply the best thing that can be bought .
4. How does the advertisement appeal to its audience ?
If an advert like the sun newspaper was to be seen by UK audiences then simply every person , could start to buy it . Secondly that the audience can relate everyday life , like sports to themselves,music ,art , sudoku etc ... this is a successful way in which to promote the business of the sun , and also to grab the attention of the wroking class audience . As most peoples day to day life can relate back to the different counterparts of the paper itself . So if a person like to read about artists news they can do that , if they like listening to music on there phone , whilst doing the sudoku paper they can do that too .If men love erotic images then Rihanna portrays that too . Also that the paper itself can be recyled puts an importance of how easy it is to destruct life if you do not recly your paper , therefore geographically and naturally aware people , can commit themselves to an easy habit of placing the paper in the reclcling bin ! , instead of throwing away a good amount of paper in the black refuse sack ! .The audience whom could range from about age group 15 -30 , could start to pick up new interests that they may not have had before , such as music and fantasy lives of celebrities ... and how they can be like that one day too . Many stars seem to be portrayed but also the media can place negativities by the invasion of privacy, of normal stars , as information that we do not want to know will be leaked out and sent around very quickly , therefor some people may think twice before they want to become super stars . However if people do become successfull they can do so by working alongside the Sun as a company althou they may not be world famous.
Firstly the music in the background is rather plain and simple , which immeditely grabs the audiences attention , as most people could identify themselves with reader a newspaper like the sun in the morning . People want to get to work quickly therefore the pace at which the advert goes is rather fast , as most of the parts such as the hand movement and gestures across the paper itself suggests , that its easy to read and that you can get all the news just by bying the paper itself ... which costs 20p . The narrator's voice is rather overpowering but get the message across ' this is the must have accessory ' , it may be just a simple paper to buy , but a person watching the advert on t.v would think ... that the news could be delivered easily and simply to them , just by reading it in the morning . The advert seems to mimick the ipad effect by using words like ' no need for turning to see the screen ' , which clearly the ipad/ipod does .... the advert makes people think twice about buying expensive items that there really is no need for . Best in news ...another iconography that has double layers . Firstly news can come in a vareity of forms , by using the the word 'best' the company immediately makes themself seem like the best . Pictures that are being used , such as famous celebrities , for example Rihanna , would easily attract a female target group as some young teenage girls 15-18 band love listening to her music , and seeing her onscreen and in the newspaper will make the girls seem more likely to buy it , rather than going to another paper .
2. How is new technology represented in the advertisement ?
Firsly the text at the end of the advert states the sun 4.0 which can directly link back to the internet . The fact that the pen is used to reperesent a pointing device on any ipad/iphone could directly market for the apple company therefore people, can see this advert and directly link the use of mobile technology to a simple newspaper . The use of the word 'no hidden charges ' could be making fun of the hidden charges that the conglomerates such as t-mobile and Virgin can sometimes do to people . People will not be decieved by the hidden charges that apply to a newspaper , as its just simple money ! . The use of digitalisation in the advert by portraying the famous musician Simon Cowell with the word 3D , seems to link back to how much people within the advertisement industry rely on 3D graphics to enhance , the images that are place . Almost as if the world is full of perfectionists , which its not . Simple print has been around for a long frame of time , before computers even came into force , therefore the Sun Advert seems to hint that newspapers will never out-do modern technology , no matter how hard we try , writing and print will stay .
3. Media Instituiton - What does the advertisement tell you about the values and ideologies of the Sun Newspaper ?
First of all that print will not be out done by the digital world , secondly that the digital world relies heavily on print in order to bring into force the billions of papers that are produced day in day out . It caters for the C2-E class of people , which predominately targets the unemplyed to middle class , hence those people are the main target audience that the Sun Newspaper wants to sell itself to . The second thing that is done successfully is that pictures are used which portray the media world , also the emphasis of the different sections of the paper such as sport ... will appear to those people who mainly are athletic , or perhaps those that are sports scientists and want to learn a little bit more about the different football clubs or perhaps who has just suffered and injury . Mainly for some education of sport , but also about mainstream news that is compatible and easy to read . The use of the words 'THIS' makes people more likely to identify this advert with the simple paper that can be picked up in the morning . Viral Marketing is being used successfully as people who do not know about the advert , could be told about the advert through friends family etc and more people would be likely to see the advert . Identify themselves with the advert and then go out and buy it . The hand that seems to hover around the paper, represents how easy a paper like the sun is to buy . The paper and advert seems to cater for both genders therefore we will not feel left out .The institutuional context seems to be , portrayed throughout the narration and through the simple flicking of the paper itself ... therefore placing emphasis that a newspaper is very simply the best thing that can be bought .
4. How does the advertisement appeal to its audience ?
If an advert like the sun newspaper was to be seen by UK audiences then simply every person , could start to buy it . Secondly that the audience can relate everyday life , like sports to themselves,music ,art , sudoku etc ... this is a successful way in which to promote the business of the sun , and also to grab the attention of the wroking class audience . As most peoples day to day life can relate back to the different counterparts of the paper itself . So if a person like to read about artists news they can do that , if they like listening to music on there phone , whilst doing the sudoku paper they can do that too .If men love erotic images then Rihanna portrays that too . Also that the paper itself can be recyled puts an importance of how easy it is to destruct life if you do not recly your paper , therefore geographically and naturally aware people , can commit themselves to an easy habit of placing the paper in the reclcling bin ! , instead of throwing away a good amount of paper in the black refuse sack ! .The audience whom could range from about age group 15 -30 , could start to pick up new interests that they may not have had before , such as music and fantasy lives of celebrities ... and how they can be like that one day too . Many stars seem to be portrayed but also the media can place negativities by the invasion of privacy, of normal stars , as information that we do not want to know will be leaked out and sent around very quickly , therefor some people may think twice before they want to become super stars . However if people do become successfull they can do so by working alongside the Sun as a company althou they may not be world famous.
Tuesday, 14 December 2010
The Untouchables - step sequence
Suspense is a feeling of uncertainty and anxiety about the outcome of certain actions”.
When I watched the untouchables step sequence a variety of different shots were used by the camera in order to convey suspense and drama for its audience .As the scene progresses cross cutting was used between the protagonist and the pram , going down the stairs . Also we see that a clock is being used to signify urgency of time and perhaps that something improtant is about to happen . Loads of camera shot types were used , in the baby pram scene when it was falling down , one being a close up of the wheels which could mean that the wheels are the life saver of the baby . Secondly a point of view shot is used to convey the perspective of the man and the baby , that two unbiased views are being given . In the beginning of the scene we see the protagonist watchig the woman with the pram , because he wants to see if the people around are going to help , when he sees that no-one is going to give a helping hand ... he offers to help out bu this results in some consequences . When suspense starts to build up the long takes become progrsssively shorter , this is to create a sense of importance , that something dangerouse will happen , we see one short take between the gun shots and the man letting go of the pram ... with the baby oblivious to the fact that it might day at any pint during this process . No music is used for one reason - there is no need for it ! . As the other man starts to shoot the protagoinst we see that the camera angle becomes low , which makes the main person seem dominant and strong . One final part that I want to analyse is that of the woman who takes the pram up the stairs during that whole time the camera does not move forward or do anything ! ... we dont know the real reason behind this , but it could be because the director wants the audience to suggest that the pram is important and that it must be saved .
When I watched the untouchables step sequence a variety of different shots were used by the camera in order to convey suspense and drama for its audience .As the scene progresses cross cutting was used between the protagonist and the pram , going down the stairs . Also we see that a clock is being used to signify urgency of time and perhaps that something improtant is about to happen . Loads of camera shot types were used , in the baby pram scene when it was falling down , one being a close up of the wheels which could mean that the wheels are the life saver of the baby . Secondly a point of view shot is used to convey the perspective of the man and the baby , that two unbiased views are being given . In the beginning of the scene we see the protagonist watchig the woman with the pram , because he wants to see if the people around are going to help , when he sees that no-one is going to give a helping hand ... he offers to help out bu this results in some consequences . When suspense starts to build up the long takes become progrsssively shorter , this is to create a sense of importance , that something dangerouse will happen , we see one short take between the gun shots and the man letting go of the pram ... with the baby oblivious to the fact that it might day at any pint during this process . No music is used for one reason - there is no need for it ! . As the other man starts to shoot the protagoinst we see that the camera angle becomes low , which makes the main person seem dominant and strong . One final part that I want to analyse is that of the woman who takes the pram up the stairs during that whole time the camera does not move forward or do anything ! ... we dont know the real reason behind this , but it could be because the director wants the audience to suggest that the pram is important and that it must be saved .
Sunday, 12 December 2010
ms wigley - film trailer
http://www.youtube.com/watch?v=Fjj_sGlpC9U - The chronicals of narnia .
There are several trailer conventions present within this trailer , firstly I see the institutions name , which is very important as it lets the audience know who has made this film in the first place . Secondly that a narrators voice is being used to illustrate each part of the trailer , and to let the audience get a feel for what the whole film is about . There is also some on screen text which relates to each part of the narrative ' there is hope ' hope of finding something that is extremely important .Until the audience finishes the trailer ... the title of the film is not given until the very end , creating drama and suspence as the audience want to know what this new film is called . The film has come from previous successful films of Narnia . Perhaps this is why people go to watch the film .
How does the trailer use media language (camera, mise-en-scene, editing, sound) to the establish the film's genre?
The trailer comprises of a series of short takes ,followed by long takes which helps in the build up of the narrative . The camera mainly focuses on the protagonists , which highlights how important they are in telling the story . The use of sound has an overall effect .... quite gospel like in order to reflect the genre fantasy , which this trailer depicts across very successfully . Mise en scene - all the protagonist wear quite old fashioned body armour , suggesting that they are about to fight something or someone , the use of archery within one of the scenes can suggest that the film may have aspects of violence built within it , but very subtly has been shown ... therefore a younger target audience is able to watch this fantastic film . A series of fades from one scene to the next have been placed during the editing , which could suggest that the overall scene could come from a young teenagers dream .
Some mythical characters such as the black bore could represent strength and power . That these three kids are being guided along a dangerous task and need some protection .
Who is the target audience and how do you know?
The target audience is very obvious , mainly children aged 7 upwards . I know that this is the target audience because the trailer uses a talking mouse ,lion and bore etc , which children that young can identify with and be drawn towards . Perhaps families could also watch the film . The trailer could attract young teenagers , as they like fantasy themed films.
How effective do you think the trailer is in promoting the film? Why
I think that the trailer is very effective in promoting the film , because it shows the most important elements such as the protagonists .This is important because the audience would want to know who is acting in this film .
There are several trailer conventions present within this trailer , firstly I see the institutions name , which is very important as it lets the audience know who has made this film in the first place . Secondly that a narrators voice is being used to illustrate each part of the trailer , and to let the audience get a feel for what the whole film is about . There is also some on screen text which relates to each part of the narrative ' there is hope ' hope of finding something that is extremely important .Until the audience finishes the trailer ... the title of the film is not given until the very end , creating drama and suspence as the audience want to know what this new film is called . The film has come from previous successful films of Narnia . Perhaps this is why people go to watch the film .
How does the trailer use media language (camera, mise-en-scene, editing, sound) to the establish the film's genre?
The trailer comprises of a series of short takes ,followed by long takes which helps in the build up of the narrative . The camera mainly focuses on the protagonists , which highlights how important they are in telling the story . The use of sound has an overall effect .... quite gospel like in order to reflect the genre fantasy , which this trailer depicts across very successfully . Mise en scene - all the protagonist wear quite old fashioned body armour , suggesting that they are about to fight something or someone , the use of archery within one of the scenes can suggest that the film may have aspects of violence built within it , but very subtly has been shown ... therefore a younger target audience is able to watch this fantastic film . A series of fades from one scene to the next have been placed during the editing , which could suggest that the overall scene could come from a young teenagers dream .
Some mythical characters such as the black bore could represent strength and power . That these three kids are being guided along a dangerous task and need some protection .
Who is the target audience and how do you know?
The target audience is very obvious , mainly children aged 7 upwards . I know that this is the target audience because the trailer uses a talking mouse ,lion and bore etc , which children that young can identify with and be drawn towards . Perhaps families could also watch the film . The trailer could attract young teenagers , as they like fantasy themed films.
How effective do you think the trailer is in promoting the film? Why
I think that the trailer is very effective in promoting the film , because it shows the most important elements such as the protagonists .This is important because the audience would want to know who is acting in this film .
Friday, 3 December 2010
New moon - cover work
1. What techniques does this trailer use to persuade an audience to see the film?
There are several techniques that this film trailer uses in order to captivate its audience , firstly the use of non diagetic music that is goes from really low pitch to very high pitch , helps to move the narrative forward in time . Secondly the use of fade out shots help the audience to see different parts of the film in time . The protagonists themselves, are very well known character that have appeared in other films, therefore the audience would want to watch the film because they know the protagonists that have been used. The use of the word ' worldwide best seller' makes the audience feel that this film is special and is one not to miss . The use of silence also connotes that the storyline is serious , and that Edward is about to commit to something dangerous that could cost his life . The target audience is broad , as in teenagers mainly would watch it but also adults that are interested on gothic and dark romance films, and books would want to watch this film .
2. How is gender represented in this trailer?
The representation of gender is the main line of success behind this film .
Firstly the audience sees that the main protagonist is Bella , who has become torn due to Edward leaving her for the Volturi .He is seen to be powerful ,as he does not let Bella go with him to this dangerous Italian place . Which creates consequences for Bella , - she starts to imagine that Edward is in places such as the school ground when he is not , she has screaming fits as he love life has been torn apart from her . Thankfully Jacob comes along to save her - he can be portrayed as the saviour of Bella's problems .... As she drowns herself in the sea , Jacob comes and picks her up .... making him look like a very caring friend . He may also want to build up a love relationship with her , successfully he does this throughout the trailer .
3. What target audience would be attracted to this film?
Based on this trailer alone, the target audience would be 13+ , because the depiction of very sexy males in the trailer makes a girls heart pound and become excited . Furthermore Edward's six-pack has been shown in this trailer, which creates a sense of being in the real world , because most girls love to have a partner with a good body shape and good looks . Men could also be attracted to this film, due to the use of werewolves and violence, which in now days is what guys love the most . Some of the violence used is created through CGI , which the situation seem very realistic, as werewolves are very powerful – also Jacob is a werewolf which makes him seem like a powerful creation .
4. What Hollywood values can you identify in this trailer?
The main Hollywood values that can be identified in this trailer are the idea of worshipping the idol . The Voluturi can be seen to be the idol in this film because , they are the power behind Edward . The media constantly surrounds these starts ‘Edward ,Isabella and Jacob’ whenever the film is out .The audience sometimes watches the film over and over again which cant be normal thing for humans to do ! . .
There are several techniques that this film trailer uses in order to captivate its audience , firstly the use of non diagetic music that is goes from really low pitch to very high pitch , helps to move the narrative forward in time . Secondly the use of fade out shots help the audience to see different parts of the film in time . The protagonists themselves, are very well known character that have appeared in other films, therefore the audience would want to watch the film because they know the protagonists that have been used. The use of the word ' worldwide best seller' makes the audience feel that this film is special and is one not to miss . The use of silence also connotes that the storyline is serious , and that Edward is about to commit to something dangerous that could cost his life . The target audience is broad , as in teenagers mainly would watch it but also adults that are interested on gothic and dark romance films, and books would want to watch this film .
2. How is gender represented in this trailer?
The representation of gender is the main line of success behind this film .
Firstly the audience sees that the main protagonist is Bella , who has become torn due to Edward leaving her for the Volturi .He is seen to be powerful ,as he does not let Bella go with him to this dangerous Italian place . Which creates consequences for Bella , - she starts to imagine that Edward is in places such as the school ground when he is not , she has screaming fits as he love life has been torn apart from her . Thankfully Jacob comes along to save her - he can be portrayed as the saviour of Bella's problems .... As she drowns herself in the sea , Jacob comes and picks her up .... making him look like a very caring friend . He may also want to build up a love relationship with her , successfully he does this throughout the trailer .
3. What target audience would be attracted to this film?
Based on this trailer alone, the target audience would be 13+ , because the depiction of very sexy males in the trailer makes a girls heart pound and become excited . Furthermore Edward's six-pack has been shown in this trailer, which creates a sense of being in the real world , because most girls love to have a partner with a good body shape and good looks . Men could also be attracted to this film, due to the use of werewolves and violence, which in now days is what guys love the most . Some of the violence used is created through CGI , which the situation seem very realistic, as werewolves are very powerful – also Jacob is a werewolf which makes him seem like a powerful creation .
4. What Hollywood values can you identify in this trailer?
The main Hollywood values that can be identified in this trailer are the idea of worshipping the idol . The Voluturi can be seen to be the idol in this film because , they are the power behind Edward . The media constantly surrounds these starts ‘Edward ,Isabella and Jacob’ whenever the film is out .The audience sometimes watches the film over and over again which cant be normal thing for humans to do ! . .
Wednesday, 1 December 2010
Textual analysis -ghd
Codes & Conventions of advertising: What techniques does the ad use to persuade the audience to purchase GHD straighteners?
The advert uses successful techniques in order to persuade the audience to buy them . Firstly the use of 'thou' meaning you ... i.e that you must buy these straighteners , as they are the best for your hair .Furthermore the women used are very beautiful therefore are put as role models for the audience to buy the straighteners ... as they will become just as pretty . The use of sound , which is quite haunting ... therefore draws the audience in to buying the product . The ten commandments that are used can be very offensive to Catholic people , as they follow what the Holy Bible says . Therefore to portray women going against the 10 commandments may cause an up rise . The different types of hair styles, that can be done with the straighteners also entices the audience to buy the product . The company has used voice over to make the advert seem powerful and to push the narrative forward.
Representation: How is gender represented in the ad?
Women are seen to be quite powerful in this advert , they are the dominating females as opposed to the normal males that we are used to seeing dominating the t.v ads . The two women used are portrayed , to be quite strong as they fight each other in one of the scenes. The women are seen as seductive due to the clothes that they wear - which is hardly anything ! .... thus making them seem very sexual in order to grab the mans attention .
. Media Institution: What issues of regulation and censorship does this ad raise and what does it tell us about the values of the channels on which it was broadcast?
Well firstly the use of the 10 commandments will offend many strict Catholics that follows the religion , and perhaps Catholics that are not so strict . Therefore may people may have phoned in to complain about that issue , and the advert can actually be banned because of it . However the channel E4 normally broadcasts adverts like this after 9pm watershed, when the younger children are not watching t.v anymore .But E4 could have easily kept the advert on before that time , as the company is private and not regulated by the government .
The fact that the advert was still broadcast, even though many Catholics will have found it offensive shows how weak people are .
4. Audience: On the basis of this ad, who does the GHD brand appeal to?
This advert obviously targets women , who are in the class B or above band . The straighteners themselves are expensive ,therefore women from a lower social class may not be able to afford the cost price .The straighteners themselves, can create different styles of hair do's in a very short space of time .
The advert uses successful techniques in order to persuade the audience to buy them . Firstly the use of 'thou' meaning you ... i.e that you must buy these straighteners , as they are the best for your hair .Furthermore the women used are very beautiful therefore are put as role models for the audience to buy the straighteners ... as they will become just as pretty . The use of sound , which is quite haunting ... therefore draws the audience in to buying the product . The ten commandments that are used can be very offensive to Catholic people , as they follow what the Holy Bible says . Therefore to portray women going against the 10 commandments may cause an up rise . The different types of hair styles, that can be done with the straighteners also entices the audience to buy the product . The company has used voice over to make the advert seem powerful and to push the narrative forward.
Representation: How is gender represented in the ad?
Women are seen to be quite powerful in this advert , they are the dominating females as opposed to the normal males that we are used to seeing dominating the t.v ads . The two women used are portrayed , to be quite strong as they fight each other in one of the scenes. The women are seen as seductive due to the clothes that they wear - which is hardly anything ! .... thus making them seem very sexual in order to grab the mans attention .
. Media Institution: What issues of regulation and censorship does this ad raise and what does it tell us about the values of the channels on which it was broadcast?
Well firstly the use of the 10 commandments will offend many strict Catholics that follows the religion , and perhaps Catholics that are not so strict . Therefore may people may have phoned in to complain about that issue , and the advert can actually be banned because of it . However the channel E4 normally broadcasts adverts like this after 9pm watershed, when the younger children are not watching t.v anymore .But E4 could have easily kept the advert on before that time , as the company is private and not regulated by the government .
The fact that the advert was still broadcast, even though many Catholics will have found it offensive shows how weak people are .
4. Audience: On the basis of this ad, who does the GHD brand appeal to?
This advert obviously targets women , who are in the class B or above band . The straighteners themselves are expensive ,therefore women from a lower social class may not be able to afford the cost price .The straighteners themselves, can create different styles of hair do's in a very short space of time .
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