The Sun newspaper - textual analysis

1. Media forms : How does the advert use codes and conventions to appeal to its audience ?
Firstly the music in the background is rather plain and simple , which immeditely grabs the audiences attention , as most people could identify themselves with reader a newspaper like the sun in the morning . People want to get to work quickly therefore the pace at which the advert goes is rather fast , as most of the parts such as the hand movement and gestures across the paper itself suggests , that its easy to read and that you can get all the news just by bying the paper itself ... which costs 20p . The narrator's voice is rather overpowering but get the message across ' this is the must have accessory ' , it may be just a simple paper to buy , but a person watching the advert on t.v would think ... that the news could be delivered easily and simply to them , just by reading it in the morning . The advert seems to mimick the ipad effect by using words like ' no need for turning to see the screen ' , which clearly the ipad/ipod does .... the advert makes people think twice about buying expensive items that there really is no need for . Best in news ...another iconography that has double layers . Firstly news can come in a vareity of forms , by using the the word 'best' the company immediately makes themself seem like the best . Pictures that are being used , such as famous celebrities , for example Rihanna , would easily attract a female target group as some young teenage girls 15-18 band love listening to her music , and seeing her onscreen and in the newspaper will make the girls seem more likely to buy it , rather than going to another paper .

2. How is new technology represented in the advertisement ?
Firsly the text at the end of the advert states the sun 4.0 which can directly link back to the internet . The fact that the pen is used to reperesent a pointing device on any ipad/iphone could directly market for the apple company therefore people, can see this advert and directly link the use of mobile technology to a simple newspaper . The use of the word 'no hidden charges ' could be making fun of the hidden charges that the conglomerates such as t-mobile and Virgin can sometimes do to people . People will not be decieved by the hidden charges that apply to a newspaper , as its just simple money ! . The use of digitalisation in the advert by portraying the famous musician Simon Cowell with the word 3D , seems to link back to how much people within the advertisement industry rely on 3D graphics to enhance , the images that are place . Almost as if the world is full of perfectionists , which its not . Simple print has been around for a long frame of time , before computers even came into force , therefore the Sun Advert seems to hint that newspapers will never out-do modern technology , no matter how hard we try , writing and print will stay .

3. Media Instituiton - What does the advertisement tell you about the values and ideologies of the Sun Newspaper ?
First of all that print will not be out done by the digital world , secondly that the digital world relies heavily on print in order to bring into force the billions of papers that are produced day in day out . It caters for the C2-E class of people , which predominately targets the unemplyed to middle class , hence those people are the main target audience that the Sun Newspaper wants to sell itself to . The second thing that is done successfully is that pictures are used which portray the media world , also the emphasis of the different sections of the paper such as sport ... will appear to those people who mainly are athletic , or perhaps those that are sports scientists and want to learn a little bit more about the different football clubs or perhaps who has just suffered and injury . Mainly for some education of sport , but also about mainstream news that is compatible and easy to read . The use of the words 'THIS' makes people more likely to identify this advert with the simple paper that can be picked up in the morning . Viral Marketing is being used successfully as people who do not know about the advert , could be told about the advert through friends family etc and more people would be likely to see the advert . Identify themselves with the advert and then go out and buy it . The hand that seems to hover around the paper, represents how easy a paper like the sun is to buy . The paper and advert seems to cater for both genders therefore we will not feel left out .The institutuional context seems to be , portrayed throughout the narration and through the simple flicking of the paper itself ... therefore placing emphasis that a newspaper is very simply the best thing that can be bought .

4. How does the advertisement appeal to its audience ?
If an advert like the sun newspaper was to be seen by UK audiences then simply every person , could start to buy it . Secondly that the audience can relate everyday life , like sports to themselves,music ,art , sudoku etc ... this is a successful way in which to promote the business of the sun , and also to grab the attention of the wroking class audience . As most peoples day to day life can relate back to the different counterparts of the paper itself . So if a person like to read about artists news they can do that , if they like listening to music on there phone , whilst doing the sudoku paper they can do that too .If men love erotic images then Rihanna portrays that too . Also that the paper itself can be recyled puts an importance of how easy it is to destruct life if you do not recly your paper , therefore geographically and naturally aware people , can commit themselves to an easy habit of placing the paper in the reclcling bin ! , instead of throwing away a good amount of paper in the black refuse sack ! .The audience whom could range from about age group 15 -30 , could start to pick up new interests that they may not have had before , such as music and fantasy lives of celebrities ... and how they can be like that one day too . Many stars seem to be portrayed but also the media can place negativities by the invasion of privacy, of normal stars , as information that we do not want to know will be leaked out and sent around very quickly , therefor some people may think twice before they want to become super stars . However if people do become successfull they can do so by working alongside the Sun as a company althou they may not be world famous.