Media Forms : What conventions of advertising are evident in this text ?
Well , firstly the advert starts with the location of the advert , therefore the people whom took part within this process knew about the event. Secondly the cross cutting to the mobile phones , when people are taking pictures/videos is also advertising , that phones are a great way to get together and therefore having a contract or pay as you go phone is really cool . The music in the background that changes also seems , to suggest that having certain key functions ,like listening to different types of music on your phone is acceptable. People are represented in this advert , from different cultural backgrounds , therefore anyone can get a phone with T-Mobile . The company itself is advertising , through the use of the theme tune at the end , which means that people can associate themselves , with the company .The people whom are dancing , have been placed for a specific reason , they are dancers themselves ... they are trying to infect all the general public to join in and dance .Therefore suggesting that we should join the network T-Mobile . The train station is used as well suggesting , that this place is where most communication is made , and trains form interlinks with each other, suggesting that mobile phones and technology has moved quite fast .
How is technology represented in this advert ?
Technology does not seem to be too evident in the advert ,when the audience start to watch the advert , there are people dancing about . However as a series of cross cutting to the general public , using their phones seems to suggest that technology is important as it brings people together. There were hidden cameras about, which suggests that the people who are not aware of what is going on started to dance about , oblivious to the fact that everything was recorded . Further on in the advert , people seems to be calling each other , also suggesting that technology is easily accessible , even if it is just a phone that is being used by one person . Furthermore, the general public represent technology , they are the consumers of technology . As more people join to dance , they represent what communication is all about .
Institution:
What is communicated about the T-Mobile brand and the experience it offers?
There are several things that are communicated about the t-mobile brand , firstly that the institution behind T-Mobile , would like people to join the phone company , secondly for more experience T-Mobile signals can now communicate with the same signal as from orange , therefore if people loose reception to one signal they can easily switch to another signal . The experience that it offers people , is to communicate with one another , and for people to get together and have a bit of fun .The brand appeals to a large target market from all class backgrounds ( A-E). Anyone can join the network , t-mobile has therefore advertised, themselves in a successful way by promoting people within their advert . The train station, seems to be the best place to film an advert as this is the time where most people commute, and is quite busy therefore the attention of the general public will be caught , and they will start to experience what a phone brand is all about .
What target audience are T-Mobile aiming to attract in this advertisement?
The target audience that T-Mobile are attracting are those from working class –upper class backgrounds , and maybe teenagers as well . Sometimes the tariffs for a contract can be a bit high , therefore teenagers may want to get a PAYG or a SIM only contract .The advert itself is targeting an older audience as no teenagers seem to appear , and that could be due to the location . The ethnic backgrounds of the audience seem to positively portrayed , therefore anyone can join .
Friday 28 January 2011
Monday 17 January 2011
Lynx Dry Advert
How does the text follow the codes and convention of an advert?
Well firstly the advert starts of with a man being dragged by a rope - this shows the audience that this product is very important to buy ! , its the best product a man can get . Woman are shows to be very sexual by the whole dragging of the rope, which grabs the attention of the target market audience which is men , maybe woman if they wanted to by the product for their boyfriends .Secondly the close up of the product shows how much importance and value the institution places , which is a relatively , fresh new company name Unilever , the target market is mainly teens to adult (40 years) .
RepresentationHow are people and places represented in this advert?
Well firstly the advert shows a guy walking up a normal street , with music playing in the background this emphasises that the protagonist (male ) is who the product is aimed at .Secondly the use of the two mermaids as sexual object (voyerism) shows that woman can be portrayed to to be very powerful and attracted to the opposite sex very easily .Which is sometimes not true .
The use of an old car in the advert also shows , us , how wild people can become , and that some people are very easily drawn into a product , using simple mind trickery and clever objects .
The sea side theme works really well because its not often , that instituitons get their message across , secondly most people associate a beach with holidays therefore the advert itself become interesting to watch .
AudienceWhat techniques does the advert use to appeal to it’s target audience?
The use of non diagetic sound in the background , will catch the target markets audience because they can associate the cry with mermaids.
The product being shown twice will attract a man to buy it becasue a man uses anti-perspirant quite a lot , and they may want to change the current one that they have. The words 'irresistable to woman' also causes a naive man to go buy the product , as they may think that smelling good will attract them to woman .
InstitutionWhat does this text tell us about the media institutions involved?
The advert itself does not make it obvious tha the company is unilever , however if a person has bought the product then they automatically can check the can itslef to see that the instituion is unilever .The instition is relatively new , therefore their ideas are quite fresh , and demanding good money from people .Their advertisement techniques have made lynx a very popular brand , therefore many people will start to talk about the product to their friends (viral marketing technique) .
Well firstly the advert starts of with a man being dragged by a rope - this shows the audience that this product is very important to buy ! , its the best product a man can get . Woman are shows to be very sexual by the whole dragging of the rope, which grabs the attention of the target market audience which is men , maybe woman if they wanted to by the product for their boyfriends .Secondly the close up of the product shows how much importance and value the institution places , which is a relatively , fresh new company name Unilever , the target market is mainly teens to adult (40 years) .
RepresentationHow are people and places represented in this advert?
Well firstly the advert shows a guy walking up a normal street , with music playing in the background this emphasises that the protagonist (male ) is who the product is aimed at .Secondly the use of the two mermaids as sexual object (voyerism) shows that woman can be portrayed to to be very powerful and attracted to the opposite sex very easily .Which is sometimes not true .
The use of an old car in the advert also shows , us , how wild people can become , and that some people are very easily drawn into a product , using simple mind trickery and clever objects .
The sea side theme works really well because its not often , that instituitons get their message across , secondly most people associate a beach with holidays therefore the advert itself become interesting to watch .
AudienceWhat techniques does the advert use to appeal to it’s target audience?
The use of non diagetic sound in the background , will catch the target markets audience because they can associate the cry with mermaids.
The product being shown twice will attract a man to buy it becasue a man uses anti-perspirant quite a lot , and they may want to change the current one that they have. The words 'irresistable to woman' also causes a naive man to go buy the product , as they may think that smelling good will attract them to woman .
InstitutionWhat does this text tell us about the media institutions involved?
The advert itself does not make it obvious tha the company is unilever , however if a person has bought the product then they automatically can check the can itslef to see that the instituion is unilever .The instition is relatively new , therefore their ideas are quite fresh , and demanding good money from people .Their advertisement techniques have made lynx a very popular brand , therefore many people will start to talk about the product to their friends (viral marketing technique) .
Friday 14 January 2011
The Sun newspaper - textual analysis
1. Media forms : How does the advert use codes and conventions to appeal to its audience ?
Firstly the music in the background is rather plain and simple , which immeditely grabs the audiences attention , as most people could identify themselves with reader a newspaper like the sun in the morning . People want to get to work quickly therefore the pace at which the advert goes is rather fast , as most of the parts such as the hand movement and gestures across the paper itself suggests , that its easy to read and that you can get all the news just by bying the paper itself ... which costs 20p . The narrator's voice is rather overpowering but get the message across ' this is the must have accessory ' , it may be just a simple paper to buy , but a person watching the advert on t.v would think ... that the news could be delivered easily and simply to them , just by reading it in the morning . The advert seems to mimick the ipad effect by using words like ' no need for turning to see the screen ' , which clearly the ipad/ipod does .... the advert makes people think twice about buying expensive items that there really is no need for . Best in news ...another iconography that has double layers . Firstly news can come in a vareity of forms , by using the the word 'best' the company immediately makes themself seem like the best . Pictures that are being used , such as famous celebrities , for example Rihanna , would easily attract a female target group as some young teenage girls 15-18 band love listening to her music , and seeing her onscreen and in the newspaper will make the girls seem more likely to buy it , rather than going to another paper .
2. How is new technology represented in the advertisement ?
Firsly the text at the end of the advert states the sun 4.0 which can directly link back to the internet . The fact that the pen is used to reperesent a pointing device on any ipad/iphone could directly market for the apple company therefore people, can see this advert and directly link the use of mobile technology to a simple newspaper . The use of the word 'no hidden charges ' could be making fun of the hidden charges that the conglomerates such as t-mobile and Virgin can sometimes do to people . People will not be decieved by the hidden charges that apply to a newspaper , as its just simple money ! . The use of digitalisation in the advert by portraying the famous musician Simon Cowell with the word 3D , seems to link back to how much people within the advertisement industry rely on 3D graphics to enhance , the images that are place . Almost as if the world is full of perfectionists , which its not . Simple print has been around for a long frame of time , before computers even came into force , therefore the Sun Advert seems to hint that newspapers will never out-do modern technology , no matter how hard we try , writing and print will stay .
3. Media Instituiton - What does the advertisement tell you about the values and ideologies of the Sun Newspaper ?
First of all that print will not be out done by the digital world , secondly that the digital world relies heavily on print in order to bring into force the billions of papers that are produced day in day out . It caters for the C2-E class of people , which predominately targets the unemplyed to middle class , hence those people are the main target audience that the Sun Newspaper wants to sell itself to . The second thing that is done successfully is that pictures are used which portray the media world , also the emphasis of the different sections of the paper such as sport ... will appear to those people who mainly are athletic , or perhaps those that are sports scientists and want to learn a little bit more about the different football clubs or perhaps who has just suffered and injury . Mainly for some education of sport , but also about mainstream news that is compatible and easy to read . The use of the words 'THIS' makes people more likely to identify this advert with the simple paper that can be picked up in the morning . Viral Marketing is being used successfully as people who do not know about the advert , could be told about the advert through friends family etc and more people would be likely to see the advert . Identify themselves with the advert and then go out and buy it . The hand that seems to hover around the paper, represents how easy a paper like the sun is to buy . The paper and advert seems to cater for both genders therefore we will not feel left out .The institutuional context seems to be , portrayed throughout the narration and through the simple flicking of the paper itself ... therefore placing emphasis that a newspaper is very simply the best thing that can be bought .
4. How does the advertisement appeal to its audience ?
If an advert like the sun newspaper was to be seen by UK audiences then simply every person , could start to buy it . Secondly that the audience can relate everyday life , like sports to themselves,music ,art , sudoku etc ... this is a successful way in which to promote the business of the sun , and also to grab the attention of the wroking class audience . As most peoples day to day life can relate back to the different counterparts of the paper itself . So if a person like to read about artists news they can do that , if they like listening to music on there phone , whilst doing the sudoku paper they can do that too .If men love erotic images then Rihanna portrays that too . Also that the paper itself can be recyled puts an importance of how easy it is to destruct life if you do not recly your paper , therefore geographically and naturally aware people , can commit themselves to an easy habit of placing the paper in the reclcling bin ! , instead of throwing away a good amount of paper in the black refuse sack ! .The audience whom could range from about age group 15 -30 , could start to pick up new interests that they may not have had before , such as music and fantasy lives of celebrities ... and how they can be like that one day too . Many stars seem to be portrayed but also the media can place negativities by the invasion of privacy, of normal stars , as information that we do not want to know will be leaked out and sent around very quickly , therefor some people may think twice before they want to become super stars . However if people do become successfull they can do so by working alongside the Sun as a company althou they may not be world famous.
Firstly the music in the background is rather plain and simple , which immeditely grabs the audiences attention , as most people could identify themselves with reader a newspaper like the sun in the morning . People want to get to work quickly therefore the pace at which the advert goes is rather fast , as most of the parts such as the hand movement and gestures across the paper itself suggests , that its easy to read and that you can get all the news just by bying the paper itself ... which costs 20p . The narrator's voice is rather overpowering but get the message across ' this is the must have accessory ' , it may be just a simple paper to buy , but a person watching the advert on t.v would think ... that the news could be delivered easily and simply to them , just by reading it in the morning . The advert seems to mimick the ipad effect by using words like ' no need for turning to see the screen ' , which clearly the ipad/ipod does .... the advert makes people think twice about buying expensive items that there really is no need for . Best in news ...another iconography that has double layers . Firstly news can come in a vareity of forms , by using the the word 'best' the company immediately makes themself seem like the best . Pictures that are being used , such as famous celebrities , for example Rihanna , would easily attract a female target group as some young teenage girls 15-18 band love listening to her music , and seeing her onscreen and in the newspaper will make the girls seem more likely to buy it , rather than going to another paper .
2. How is new technology represented in the advertisement ?
Firsly the text at the end of the advert states the sun 4.0 which can directly link back to the internet . The fact that the pen is used to reperesent a pointing device on any ipad/iphone could directly market for the apple company therefore people, can see this advert and directly link the use of mobile technology to a simple newspaper . The use of the word 'no hidden charges ' could be making fun of the hidden charges that the conglomerates such as t-mobile and Virgin can sometimes do to people . People will not be decieved by the hidden charges that apply to a newspaper , as its just simple money ! . The use of digitalisation in the advert by portraying the famous musician Simon Cowell with the word 3D , seems to link back to how much people within the advertisement industry rely on 3D graphics to enhance , the images that are place . Almost as if the world is full of perfectionists , which its not . Simple print has been around for a long frame of time , before computers even came into force , therefore the Sun Advert seems to hint that newspapers will never out-do modern technology , no matter how hard we try , writing and print will stay .
3. Media Instituiton - What does the advertisement tell you about the values and ideologies of the Sun Newspaper ?
First of all that print will not be out done by the digital world , secondly that the digital world relies heavily on print in order to bring into force the billions of papers that are produced day in day out . It caters for the C2-E class of people , which predominately targets the unemplyed to middle class , hence those people are the main target audience that the Sun Newspaper wants to sell itself to . The second thing that is done successfully is that pictures are used which portray the media world , also the emphasis of the different sections of the paper such as sport ... will appear to those people who mainly are athletic , or perhaps those that are sports scientists and want to learn a little bit more about the different football clubs or perhaps who has just suffered and injury . Mainly for some education of sport , but also about mainstream news that is compatible and easy to read . The use of the words 'THIS' makes people more likely to identify this advert with the simple paper that can be picked up in the morning . Viral Marketing is being used successfully as people who do not know about the advert , could be told about the advert through friends family etc and more people would be likely to see the advert . Identify themselves with the advert and then go out and buy it . The hand that seems to hover around the paper, represents how easy a paper like the sun is to buy . The paper and advert seems to cater for both genders therefore we will not feel left out .The institutuional context seems to be , portrayed throughout the narration and through the simple flicking of the paper itself ... therefore placing emphasis that a newspaper is very simply the best thing that can be bought .
4. How does the advertisement appeal to its audience ?
If an advert like the sun newspaper was to be seen by UK audiences then simply every person , could start to buy it . Secondly that the audience can relate everyday life , like sports to themselves,music ,art , sudoku etc ... this is a successful way in which to promote the business of the sun , and also to grab the attention of the wroking class audience . As most peoples day to day life can relate back to the different counterparts of the paper itself . So if a person like to read about artists news they can do that , if they like listening to music on there phone , whilst doing the sudoku paper they can do that too .If men love erotic images then Rihanna portrays that too . Also that the paper itself can be recyled puts an importance of how easy it is to destruct life if you do not recly your paper , therefore geographically and naturally aware people , can commit themselves to an easy habit of placing the paper in the reclcling bin ! , instead of throwing away a good amount of paper in the black refuse sack ! .The audience whom could range from about age group 15 -30 , could start to pick up new interests that they may not have had before , such as music and fantasy lives of celebrities ... and how they can be like that one day too . Many stars seem to be portrayed but also the media can place negativities by the invasion of privacy, of normal stars , as information that we do not want to know will be leaked out and sent around very quickly , therefor some people may think twice before they want to become super stars . However if people do become successfull they can do so by working alongside the Sun as a company althou they may not be world famous.
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