There are several techniques that this film trailer uses in order to captivate its audience , firstly the use of non diagetic music that is goes from really low pitch to very high pitch , helps to move the narrative forward in time . Secondly the use of fade out shots help the audience to see different parts of the film in time . The protagonists themselves, are very well known character that have appeared in other films, therefore the audience would want to watch the film because they know the protagonists that have been used. The use of the word ' worldwide best seller' makes the audience feel that this film is special and is one not to miss . The use of silence also connotes that the storyline is serious , and that Edward is about to commit to something dangerous that could cost his life . The target audience is broad , as in teenagers mainly would watch it but also adults that are interested on gothic and dark romance films, and books would want to watch this film .
2. How is gender represented in this trailer?
The representation of gender is the main line of success behind this film .
Firstly the audience sees that the main protagonist is Bella , who has become torn due to Edward leaving her for the Volturi .He is seen to be powerful ,as he does not let Bella go with him to this dangerous Italian place . Which creates consequences for Bella , - she starts to imagine that Edward is in places such as the school ground when he is not , she has screaming fits as he love life has been torn apart from her . Thankfully Jacob comes along to save her - he can be portrayed as the saviour of Bella's problems .... As she drowns herself in the sea , Jacob comes and picks her up .... making him look like a very caring friend . He may also want to build up a love relationship with her , successfully he does this throughout the trailer .
3. What target audience would be attracted to this film?
Based on this trailer alone, the target audience would be 13+ , because the depiction of very sexy males in the trailer makes a girls heart pound and become excited . Furthermore Edward's six-pack has been shown in this trailer, which creates a sense of being in the real world , because most girls love to have a partner with a good body shape and good looks . Men could also be attracted to this film, due to the use of werewolves and violence, which in now days is what guys love the most . Some of the violence used is created through CGI , which the situation seem very realistic, as werewolves are very powerful – also Jacob is a werewolf which makes him seem like a powerful creation .
4. What Hollywood values can you identify in this trailer?
The main Hollywood values that can be identified in this trailer are the idea of worshipping the idol . The Voluturi can be seen to be the idol in this film because , they are the power behind Edward . The media constantly surrounds these starts ‘Edward ,Isabella and Jacob’ whenever the film is out .The audience sometimes watches the film over and over again which cant be normal thing for humans to do ! . .
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