Lynx Dry Advert

How does the text follow the codes and convention of an advert?
Well firstly the advert starts of with a man being dragged by a rope - this shows the audience that this product is very important to buy ! , its the best product a man can get . Woman are shows to be very sexual by the whole dragging of the rope, which grabs the attention of the target market audience which is men , maybe woman if they wanted to by the product for their boyfriends .Secondly the close up of the product shows how much importance and value the institution places , which is a relatively , fresh new company name Unilever , the target market is mainly teens to adult (40 years) .

RepresentationHow are people and places represented in this advert?
Well firstly the advert shows a guy walking up a normal street , with music playing in the background this emphasises that the protagonist (male ) is who the product is aimed at .Secondly the use of the two mermaids as sexual object (voyerism) shows that woman can be portrayed to to be very powerful and attracted to the opposite sex very easily .Which is sometimes not true .
The use of an old car in the advert also shows , us , how wild people can become , and that some people are very easily drawn into a product , using simple mind trickery and clever objects .
The sea side theme works really well because its not often , that instituitons get their message across , secondly most people associate a beach with holidays therefore the advert itself become interesting to watch .

AudienceWhat techniques does the advert use to appeal to it’s target audience?
The use of non diagetic sound in the background , will catch the target markets audience because they can associate the cry with mermaids.
The product being shown twice will attract a man to buy it becasue a man uses anti-perspirant quite a lot , and they may want to change the current one that they have. The words 'irresistable to woman' also causes a naive man to go buy the product , as they may think that smelling good will attract them to woman .

InstitutionWhat does this text tell us about the media institutions involved?
The advert itself does not make it obvious tha the company is unilever , however if a person has bought the product then they automatically can check the can itslef to see that the instituion is unilever .The instition is relatively new , therefore their ideas are quite fresh , and demanding good money from people .Their advertisement techniques have made lynx a very popular brand , therefore many people will start to talk about the product to their friends (viral marketing technique) .