Suspense is a feeling of uncertainty and anxiety about the outcome of certain actions”.
When I watched the untouchables step sequence a variety of different shots were used by the camera in order to convey suspense and drama for its audience .As the scene progresses cross cutting was used between the protagonist and the pram , going down the stairs . Also we see that a clock is being used to signify urgency of time and perhaps that something improtant is about to happen . Loads of camera shot types were used , in the baby pram scene when it was falling down , one being a close up of the wheels which could mean that the wheels are the life saver of the baby . Secondly a point of view shot is used to convey the perspective of the man and the baby , that two unbiased views are being given . In the beginning of the scene we see the protagonist watchig the woman with the pram , because he wants to see if the people around are going to help , when he sees that no-one is going to give a helping hand ... he offers to help out bu this results in some consequences . When suspense starts to build up the long takes become progrsssively shorter , this is to create a sense of importance , that something dangerouse will happen , we see one short take between the gun shots and the man letting go of the pram ... with the baby oblivious to the fact that it might day at any pint during this process . No music is used for one reason - there is no need for it ! . As the other man starts to shoot the protagoinst we see that the camera angle becomes low , which makes the main person seem dominant and strong . One final part that I want to analyse is that of the woman who takes the pram up the stairs during that whole time the camera does not move forward or do anything ! ... we dont know the real reason behind this , but it could be because the director wants the audience to suggest that the pram is important and that it must be saved .
Tuesday 14 December 2010
Sunday 12 December 2010
ms wigley - film trailer
http://www.youtube.com/watch?v=Fjj_sGlpC9U - The chronicals of narnia .
There are several trailer conventions present within this trailer , firstly I see the institutions name , which is very important as it lets the audience know who has made this film in the first place . Secondly that a narrators voice is being used to illustrate each part of the trailer , and to let the audience get a feel for what the whole film is about . There is also some on screen text which relates to each part of the narrative ' there is hope ' hope of finding something that is extremely important .Until the audience finishes the trailer ... the title of the film is not given until the very end , creating drama and suspence as the audience want to know what this new film is called . The film has come from previous successful films of Narnia . Perhaps this is why people go to watch the film .
How does the trailer use media language (camera, mise-en-scene, editing, sound) to the establish the film's genre?
The trailer comprises of a series of short takes ,followed by long takes which helps in the build up of the narrative . The camera mainly focuses on the protagonists , which highlights how important they are in telling the story . The use of sound has an overall effect .... quite gospel like in order to reflect the genre fantasy , which this trailer depicts across very successfully . Mise en scene - all the protagonist wear quite old fashioned body armour , suggesting that they are about to fight something or someone , the use of archery within one of the scenes can suggest that the film may have aspects of violence built within it , but very subtly has been shown ... therefore a younger target audience is able to watch this fantastic film . A series of fades from one scene to the next have been placed during the editing , which could suggest that the overall scene could come from a young teenagers dream .
Some mythical characters such as the black bore could represent strength and power . That these three kids are being guided along a dangerous task and need some protection .
Who is the target audience and how do you know?
The target audience is very obvious , mainly children aged 7 upwards . I know that this is the target audience because the trailer uses a talking mouse ,lion and bore etc , which children that young can identify with and be drawn towards . Perhaps families could also watch the film . The trailer could attract young teenagers , as they like fantasy themed films.
How effective do you think the trailer is in promoting the film? Why
I think that the trailer is very effective in promoting the film , because it shows the most important elements such as the protagonists .This is important because the audience would want to know who is acting in this film .
There are several trailer conventions present within this trailer , firstly I see the institutions name , which is very important as it lets the audience know who has made this film in the first place . Secondly that a narrators voice is being used to illustrate each part of the trailer , and to let the audience get a feel for what the whole film is about . There is also some on screen text which relates to each part of the narrative ' there is hope ' hope of finding something that is extremely important .Until the audience finishes the trailer ... the title of the film is not given until the very end , creating drama and suspence as the audience want to know what this new film is called . The film has come from previous successful films of Narnia . Perhaps this is why people go to watch the film .
How does the trailer use media language (camera, mise-en-scene, editing, sound) to the establish the film's genre?
The trailer comprises of a series of short takes ,followed by long takes which helps in the build up of the narrative . The camera mainly focuses on the protagonists , which highlights how important they are in telling the story . The use of sound has an overall effect .... quite gospel like in order to reflect the genre fantasy , which this trailer depicts across very successfully . Mise en scene - all the protagonist wear quite old fashioned body armour , suggesting that they are about to fight something or someone , the use of archery within one of the scenes can suggest that the film may have aspects of violence built within it , but very subtly has been shown ... therefore a younger target audience is able to watch this fantastic film . A series of fades from one scene to the next have been placed during the editing , which could suggest that the overall scene could come from a young teenagers dream .
Some mythical characters such as the black bore could represent strength and power . That these three kids are being guided along a dangerous task and need some protection .
Who is the target audience and how do you know?
The target audience is very obvious , mainly children aged 7 upwards . I know that this is the target audience because the trailer uses a talking mouse ,lion and bore etc , which children that young can identify with and be drawn towards . Perhaps families could also watch the film . The trailer could attract young teenagers , as they like fantasy themed films.
How effective do you think the trailer is in promoting the film? Why
I think that the trailer is very effective in promoting the film , because it shows the most important elements such as the protagonists .This is important because the audience would want to know who is acting in this film .
Friday 3 December 2010
New moon - cover work
1. What techniques does this trailer use to persuade an audience to see the film?
There are several techniques that this film trailer uses in order to captivate its audience , firstly the use of non diagetic music that is goes from really low pitch to very high pitch , helps to move the narrative forward in time . Secondly the use of fade out shots help the audience to see different parts of the film in time . The protagonists themselves, are very well known character that have appeared in other films, therefore the audience would want to watch the film because they know the protagonists that have been used. The use of the word ' worldwide best seller' makes the audience feel that this film is special and is one not to miss . The use of silence also connotes that the storyline is serious , and that Edward is about to commit to something dangerous that could cost his life . The target audience is broad , as in teenagers mainly would watch it but also adults that are interested on gothic and dark romance films, and books would want to watch this film .
2. How is gender represented in this trailer?
The representation of gender is the main line of success behind this film .
Firstly the audience sees that the main protagonist is Bella , who has become torn due to Edward leaving her for the Volturi .He is seen to be powerful ,as he does not let Bella go with him to this dangerous Italian place . Which creates consequences for Bella , - she starts to imagine that Edward is in places such as the school ground when he is not , she has screaming fits as he love life has been torn apart from her . Thankfully Jacob comes along to save her - he can be portrayed as the saviour of Bella's problems .... As she drowns herself in the sea , Jacob comes and picks her up .... making him look like a very caring friend . He may also want to build up a love relationship with her , successfully he does this throughout the trailer .
3. What target audience would be attracted to this film?
Based on this trailer alone, the target audience would be 13+ , because the depiction of very sexy males in the trailer makes a girls heart pound and become excited . Furthermore Edward's six-pack has been shown in this trailer, which creates a sense of being in the real world , because most girls love to have a partner with a good body shape and good looks . Men could also be attracted to this film, due to the use of werewolves and violence, which in now days is what guys love the most . Some of the violence used is created through CGI , which the situation seem very realistic, as werewolves are very powerful – also Jacob is a werewolf which makes him seem like a powerful creation .
4. What Hollywood values can you identify in this trailer?
The main Hollywood values that can be identified in this trailer are the idea of worshipping the idol . The Voluturi can be seen to be the idol in this film because , they are the power behind Edward . The media constantly surrounds these starts ‘Edward ,Isabella and Jacob’ whenever the film is out .The audience sometimes watches the film over and over again which cant be normal thing for humans to do ! . .
There are several techniques that this film trailer uses in order to captivate its audience , firstly the use of non diagetic music that is goes from really low pitch to very high pitch , helps to move the narrative forward in time . Secondly the use of fade out shots help the audience to see different parts of the film in time . The protagonists themselves, are very well known character that have appeared in other films, therefore the audience would want to watch the film because they know the protagonists that have been used. The use of the word ' worldwide best seller' makes the audience feel that this film is special and is one not to miss . The use of silence also connotes that the storyline is serious , and that Edward is about to commit to something dangerous that could cost his life . The target audience is broad , as in teenagers mainly would watch it but also adults that are interested on gothic and dark romance films, and books would want to watch this film .
2. How is gender represented in this trailer?
The representation of gender is the main line of success behind this film .
Firstly the audience sees that the main protagonist is Bella , who has become torn due to Edward leaving her for the Volturi .He is seen to be powerful ,as he does not let Bella go with him to this dangerous Italian place . Which creates consequences for Bella , - she starts to imagine that Edward is in places such as the school ground when he is not , she has screaming fits as he love life has been torn apart from her . Thankfully Jacob comes along to save her - he can be portrayed as the saviour of Bella's problems .... As she drowns herself in the sea , Jacob comes and picks her up .... making him look like a very caring friend . He may also want to build up a love relationship with her , successfully he does this throughout the trailer .
3. What target audience would be attracted to this film?
Based on this trailer alone, the target audience would be 13+ , because the depiction of very sexy males in the trailer makes a girls heart pound and become excited . Furthermore Edward's six-pack has been shown in this trailer, which creates a sense of being in the real world , because most girls love to have a partner with a good body shape and good looks . Men could also be attracted to this film, due to the use of werewolves and violence, which in now days is what guys love the most . Some of the violence used is created through CGI , which the situation seem very realistic, as werewolves are very powerful – also Jacob is a werewolf which makes him seem like a powerful creation .
4. What Hollywood values can you identify in this trailer?
The main Hollywood values that can be identified in this trailer are the idea of worshipping the idol . The Voluturi can be seen to be the idol in this film because , they are the power behind Edward . The media constantly surrounds these starts ‘Edward ,Isabella and Jacob’ whenever the film is out .The audience sometimes watches the film over and over again which cant be normal thing for humans to do ! . .
Wednesday 1 December 2010
Textual analysis -ghd
Codes & Conventions of advertising: What techniques does the ad use to persuade the audience to purchase GHD straighteners?
The advert uses successful techniques in order to persuade the audience to buy them . Firstly the use of 'thou' meaning you ... i.e that you must buy these straighteners , as they are the best for your hair .Furthermore the women used are very beautiful therefore are put as role models for the audience to buy the straighteners ... as they will become just as pretty . The use of sound , which is quite haunting ... therefore draws the audience in to buying the product . The ten commandments that are used can be very offensive to Catholic people , as they follow what the Holy Bible says . Therefore to portray women going against the 10 commandments may cause an up rise . The different types of hair styles, that can be done with the straighteners also entices the audience to buy the product . The company has used voice over to make the advert seem powerful and to push the narrative forward.
Representation: How is gender represented in the ad?
Women are seen to be quite powerful in this advert , they are the dominating females as opposed to the normal males that we are used to seeing dominating the t.v ads . The two women used are portrayed , to be quite strong as they fight each other in one of the scenes. The women are seen as seductive due to the clothes that they wear - which is hardly anything ! .... thus making them seem very sexual in order to grab the mans attention .
. Media Institution: What issues of regulation and censorship does this ad raise and what does it tell us about the values of the channels on which it was broadcast?
Well firstly the use of the 10 commandments will offend many strict Catholics that follows the religion , and perhaps Catholics that are not so strict . Therefore may people may have phoned in to complain about that issue , and the advert can actually be banned because of it . However the channel E4 normally broadcasts adverts like this after 9pm watershed, when the younger children are not watching t.v anymore .But E4 could have easily kept the advert on before that time , as the company is private and not regulated by the government .
The fact that the advert was still broadcast, even though many Catholics will have found it offensive shows how weak people are .
4. Audience: On the basis of this ad, who does the GHD brand appeal to?
This advert obviously targets women , who are in the class B or above band . The straighteners themselves are expensive ,therefore women from a lower social class may not be able to afford the cost price .The straighteners themselves, can create different styles of hair do's in a very short space of time .
The advert uses successful techniques in order to persuade the audience to buy them . Firstly the use of 'thou' meaning you ... i.e that you must buy these straighteners , as they are the best for your hair .Furthermore the women used are very beautiful therefore are put as role models for the audience to buy the straighteners ... as they will become just as pretty . The use of sound , which is quite haunting ... therefore draws the audience in to buying the product . The ten commandments that are used can be very offensive to Catholic people , as they follow what the Holy Bible says . Therefore to portray women going against the 10 commandments may cause an up rise . The different types of hair styles, that can be done with the straighteners also entices the audience to buy the product . The company has used voice over to make the advert seem powerful and to push the narrative forward.
Representation: How is gender represented in the ad?
Women are seen to be quite powerful in this advert , they are the dominating females as opposed to the normal males that we are used to seeing dominating the t.v ads . The two women used are portrayed , to be quite strong as they fight each other in one of the scenes. The women are seen as seductive due to the clothes that they wear - which is hardly anything ! .... thus making them seem very sexual in order to grab the mans attention .
. Media Institution: What issues of regulation and censorship does this ad raise and what does it tell us about the values of the channels on which it was broadcast?
Well firstly the use of the 10 commandments will offend many strict Catholics that follows the religion , and perhaps Catholics that are not so strict . Therefore may people may have phoned in to complain about that issue , and the advert can actually be banned because of it . However the channel E4 normally broadcasts adverts like this after 9pm watershed, when the younger children are not watching t.v anymore .But E4 could have easily kept the advert on before that time , as the company is private and not regulated by the government .
The fact that the advert was still broadcast, even though many Catholics will have found it offensive shows how weak people are .
4. Audience: On the basis of this ad, who does the GHD brand appeal to?
This advert obviously targets women , who are in the class B or above band . The straighteners themselves are expensive ,therefore women from a lower social class may not be able to afford the cost price .The straighteners themselves, can create different styles of hair do's in a very short space of time .
Sunday 28 November 2010
ms wigley film trailer conventions :)
Notes on film trailer conventions :
on screen text , music ,names of the director,title of the film and release date , voice over ,names of the actors.
The film trailer Slumdog Millionaire uses several film trailer conventions . Firstly we see the list of awards that this film has won . Then following from this we see text being placed on the screen just like the quiz show who wants to be a millionaire does , this makes an audience question which answer is correct . The institutions behind the make of the film are also presented as warner brothers , therefore an audience might be more interested in seeing this film as the institution is quiet respectable. The film uses contrapunctual sound which switches from one scene to the next depending on whether the scene is dramatic or haunting . Some scenes are haunting by the use of lighting ,only parts of Jamal Malik's face are revealed not all of it . The music does become celebratory towards the end when Jamal Malik wins two things - the girl of his dreams and the quiz show . The voice over of the protagonist is used effectively to push the narration forward ' I did the show because I thought that she would be watching ' . Reviews from newspapers suggest that the film is brilliant and a must see , therefore the audience is drawn into watching this film .The trailer is quiet fast paced , therefore does not really tell the audience the whole plot line of the film . Snippets of the film are used instead to entice the audience to watch it . The title of the film is only revealed at the end , which makes the audience suspicious of what the film is really about . The film does present alternative ideologies because the setting is in India ; a place where a normal film would not normally be made .Furthermore alternative ideologies are present because of the culture of the people and their clothing is presented . The release date does say coming soon , therefore audiences start to question when it will come out ! .
The trailer film spotting is very boring for several reasons ..... it does not reveal who made the film or the institution or when the release date is all key aspects of promoting a film . However it does use voice over effectively CHOOSE YOUR .... in order to tell the audience what the film is a little bit about . The on screen text is too basic and makes it look like an amateur kid has done it instead of a director. The narration is faced paced therefore reveals a bit too much about the film .
Based on both trailers I think that Slumdog Millionaire would be more succeful as a film , because it does appeal to a wide target audience , and uses the typical girl meets boy scenario although the way this is put together is very successful .
on screen text , music ,names of the director,title of the film and release date , voice over ,names of the actors.
The film trailer Slumdog Millionaire uses several film trailer conventions . Firstly we see the list of awards that this film has won . Then following from this we see text being placed on the screen just like the quiz show who wants to be a millionaire does , this makes an audience question which answer is correct . The institutions behind the make of the film are also presented as warner brothers , therefore an audience might be more interested in seeing this film as the institution is quiet respectable. The film uses contrapunctual sound which switches from one scene to the next depending on whether the scene is dramatic or haunting . Some scenes are haunting by the use of lighting ,only parts of Jamal Malik's face are revealed not all of it . The music does become celebratory towards the end when Jamal Malik wins two things - the girl of his dreams and the quiz show . The voice over of the protagonist is used effectively to push the narration forward ' I did the show because I thought that she would be watching ' . Reviews from newspapers suggest that the film is brilliant and a must see , therefore the audience is drawn into watching this film .The trailer is quiet fast paced , therefore does not really tell the audience the whole plot line of the film . Snippets of the film are used instead to entice the audience to watch it . The title of the film is only revealed at the end , which makes the audience suspicious of what the film is really about . The film does present alternative ideologies because the setting is in India ; a place where a normal film would not normally be made .Furthermore alternative ideologies are present because of the culture of the people and their clothing is presented . The release date does say coming soon , therefore audiences start to question when it will come out ! .
The trailer film spotting is very boring for several reasons ..... it does not reveal who made the film or the institution or when the release date is all key aspects of promoting a film . However it does use voice over effectively CHOOSE YOUR .... in order to tell the audience what the film is a little bit about . The on screen text is too basic and makes it look like an amateur kid has done it instead of a director. The narration is faced paced therefore reveals a bit too much about the film .
Based on both trailers I think that Slumdog Millionaire would be more succeful as a film , because it does appeal to a wide target audience , and uses the typical girl meets boy scenario although the way this is put together is very successful .
Wednesday 24 November 2010
contemporary film trailer :) .
Contemporary film trailer : http://www.youtube.com/watch?v=apK7bnczftI
Media Forms:
The use of the narration of the mans voice that tells the audience what the film is about ; ‘warner brother invites you’ , is the technique that tries to attract the audience to see the film .The audience can immediately relate the word invite to connote that they are special .The spinning of the warner brother logo to represent how the chocolate twirls around , this makes the audience’s mouths water and hence makes them more eager to see the film .The chocolate twirling around is mainly the theme of the film ,and realtes to the title of the film ‘Charlie and the chocolate factory .
Media Representations:
The protagonist Willy Wonka , seems to look powerful by his huge factory that he owns . When he is walking through the gates of his factory , the people in the film seem to be amazed by his creations .He could also be seen as a funny character , with his use of wit and sarcasm ‘I can see that’ in order to make the audience laugh .Charlie is another protagonist which represents what children dream of in the real world ,as every child dreams of chocolate and sweets .
Media Audiences:
The film mainly attracts audiences of a younger age group –7-13 , as the trailer comprises of lots of colourful backgrounds .The film will not bore this audience but entice them to come and watch the film .However the film is a remake of an older film , therefore it could attract an older target group who may have children (families) and even the elderly.
Media Institutions:
The main Hollywood characteristic present in the trailer is the idea of competition, and that the world is full of competition for the best things in life. The child himself doubts that he will find a ticket ,but with a stroke of luck he manages to find one golden ticket ;although his family is from a poor background ;Presenting alternative ideologies .
Sunday 21 November 2010
Ms Wigley - blade runner
The film trailer Blade runner uses a wide variety of shot types in order to create thrill and suspense for the target audience . One of the scenes uses a long shot ,whereby the mad guy comes in to torment the police officer whilst inside the building , that scene particularly creates some sort of mystery . An extreme long shot has been used from the top of the roof with the TDK sign attached to a building , the colours of this sign are in red which connotes danger and white which glamorises a horror scene. A landscape shot has been used for the opening scene which establishes , where the actors shall be performing .Although as an audience , we do not see the actors from the start of the video clip , this creates suspense and an urgency for us to want to know, what shall be happening next . A point of view shot , is used when the police officer looks at the blade runner , ready to run ... then the camera shifts towards that scene where the man has just been looking ; in order to run . Medium shot, of the two men talking to each other ,which creates a sense of harmony for the audience . An extreme close up of the bladerunners face with blood upon it which denotes a murder.
2 low angle shots are used , one of the man standing on the roof top , and the other when the bladerunner jumps from one building to the next .Both of those scenes used together show the power of the blade runner and the police officer . A high angle shot with birds eye shot are simultaneously used in the very beginning of the scene , when the man is hanging onto an object of some kind ,clinging on for his life . When the white dove is released , a low angle shot has been used , to create freedom .
High angle shot of the police officers face ,whilst he is lying on the floor , this makes him look like a slave .
Mise en scene .
A range of pyrotechnical equipment has been used successfully , in order to create a thriller .
Firstly Smoke machines have been used in the background , from behind the officer , smoke connotes danger and a horror scene . A revolver has also been used , which continually goes round and round , perhaps this signifies that there is no hope , that life is bleak and has no real end to it . Another interpretation could be that the revolver symbolises new hope , for the man who is an alien .
Rain to symbolise the tears of damnation on the blade runners face , also to connote unhappiness and fear of threat . Use of dark blood on the blade runners face , to make him look scary and fearful . At the end of the scene ,there are police cars to denote that a crime has been commited. The white dove denotes purity and hope.
Filler light is used within the man on the edge of the rooftop ,which softens the shadows of the scene (@ 32 seconds ) . Use of back light and filler light from behind the blade runner to make him look dark and evil.
Dark , low key lighting is used between the blade runners face pointing downwards, and the release of the dove .
Musical score used in the blade runner is powerful classical music ,comprising of trumpets ,flute,drums and bells ,which is also the theme tune for the film . Perhaps this use of non diagetic sound wanting to create suspense has been implemented successfully ,although the starting scenes do not contain this music . Sound of the gunshot ....which is connected to crime . The diagetic sounds used are the voices of the blade runner ,the police officer and the other police chief in the end .
The genres of the film are science fiction with action .
2 low angle shots are used , one of the man standing on the roof top , and the other when the bladerunner jumps from one building to the next .Both of those scenes used together show the power of the blade runner and the police officer . A high angle shot with birds eye shot are simultaneously used in the very beginning of the scene , when the man is hanging onto an object of some kind ,clinging on for his life . When the white dove is released , a low angle shot has been used , to create freedom .
High angle shot of the police officers face ,whilst he is lying on the floor , this makes him look like a slave .
Mise en scene .
A range of pyrotechnical equipment has been used successfully , in order to create a thriller .
Firstly Smoke machines have been used in the background , from behind the officer , smoke connotes danger and a horror scene . A revolver has also been used , which continually goes round and round , perhaps this signifies that there is no hope , that life is bleak and has no real end to it . Another interpretation could be that the revolver symbolises new hope , for the man who is an alien .
Rain to symbolise the tears of damnation on the blade runners face , also to connote unhappiness and fear of threat . Use of dark blood on the blade runners face , to make him look scary and fearful . At the end of the scene ,there are police cars to denote that a crime has been commited. The white dove denotes purity and hope.
Filler light is used within the man on the edge of the rooftop ,which softens the shadows of the scene (@ 32 seconds ) . Use of back light and filler light from behind the blade runner to make him look dark and evil.
Dark , low key lighting is used between the blade runners face pointing downwards, and the release of the dove .
Musical score used in the blade runner is powerful classical music ,comprising of trumpets ,flute,drums and bells ,which is also the theme tune for the film . Perhaps this use of non diagetic sound wanting to create suspense has been implemented successfully ,although the starting scenes do not contain this music . Sound of the gunshot ....which is connected to crime . The diagetic sounds used are the voices of the blade runner ,the police officer and the other police chief in the end .
The genres of the film are science fiction with action .
Thursday 18 November 2010
Ms Van Der Sanden - the articles
I don't know how ...but somehow I managed to log in :)
Anna Pickard has done an interview with Sam King ,who states that music is what he's made from .
She uses exaggeration to express how easy it is ,for youngsters ,to have music at their disposal.
Sam- young teenager is a teenager who wants to live like the 'stars' of music ,by setting up his own label .
Commercial acts are sponsored by companies not universal .
Sam the Junior has been sponsored by Sony Erickson to go to Ibiza . A contrast from his brother who sells the musical equipment to fund for his drugs .Anna criticises those who make short 3 minute videos , to get to STARDOM. Use of sarcasm 'we are sorry ,this video is not available in your territory :- criticises videos that can not be shown in this country .
Wired Magazine :
Biased viewpoint ,of what the Internet is really about .
David Wolman covers the story of Nick Carr : is google making us stupid . Its an opinionated view of how people can read any random garbage on the Internet ,and can be influenced easily into making a decision .
Baulerin - Internet ,video games and IM's all serve to numb and dumb .... do they really do this ? , where is the real proof to back up this point .
Vaccines cause autism - just trying to scare people, not in the medical profession, into believing manic fake scientific claims .... vaccines do not by any means cause autism !! .
The web, can provide a host of biased opinions of people ,who know know nothing about real evidence, from reputable and trusted sites .
The incorrect use of technology, can lead people to be opinionated 'Antirational junk ,though has gained social respectability in the United States ,during the past half century ' this shows how irrational American people can be .
The Internet ,can be used for research ,and to make the world more productive 'digital technologies makes us more productive '.
The people that write useful information ,is what is needed ,but ultimately its up to us to decide what is truth from lies and bias .
Anna Pickard has done an interview with Sam King ,who states that music is what he's made from .
She uses exaggeration to express how easy it is ,for youngsters ,to have music at their disposal.
Sam- young teenager is a teenager who wants to live like the 'stars' of music ,by setting up his own label .
Commercial acts are sponsored by companies not universal .
Sam the Junior has been sponsored by Sony Erickson to go to Ibiza . A contrast from his brother who sells the musical equipment to fund for his drugs .Anna criticises those who make short 3 minute videos , to get to STARDOM. Use of sarcasm 'we are sorry ,this video is not available in your territory :- criticises videos that can not be shown in this country .
Wired Magazine :
Biased viewpoint ,of what the Internet is really about .
David Wolman covers the story of Nick Carr : is google making us stupid . Its an opinionated view of how people can read any random garbage on the Internet ,and can be influenced easily into making a decision .
Baulerin - Internet ,video games and IM's all serve to numb and dumb .... do they really do this ? , where is the real proof to back up this point .
Vaccines cause autism - just trying to scare people, not in the medical profession, into believing manic fake scientific claims .... vaccines do not by any means cause autism !! .
The web, can provide a host of biased opinions of people ,who know know nothing about real evidence, from reputable and trusted sites .
The incorrect use of technology, can lead people to be opinionated 'Antirational junk ,though has gained social respectability in the United States ,during the past half century ' this shows how irrational American people can be .
The Internet ,can be used for research ,and to make the world more productive 'digital technologies makes us more productive '.
The people that write useful information ,is what is needed ,but ultimately its up to us to decide what is truth from lies and bias .
Thursday 11 November 2010
Ms Wigley - Kill Bill (not yet finished )
There are several aspects to consider whilst watching any movie ! : mise en scene , sound - diagetic and non diagetic ,editing and genre. Within the film kill bill the aspects of mise en scene can be followed by freeze framing a particular scene an analysing its importance for example :- in the beginning of the kill bill scene we see that the main character who is wearing a yellow outfit fit for fighting picks up a very sharp and powerful sword . The connotation of a sword are that the person holding it is ready to fight a battle , in which case kill bill is the perfect example of . When holding a sword the audience immediately notices the power and dominance of what the character portrays . The Geisha is seen to be wearing traditional clothing which symbolises her lpove and passion for her culture . As we progress through the scene , we a slow motion of the axe going round and round , again connoting that something dangerouse and out of the ordinary is about to happen . As the fight progresses between the protagonist and the agents , we see the camera shift to the sword whereby some blood is seen to be dripping of the sword ... again this rouses fear for the audience who know that the connotation of blood symbolises death .
The foley artists use of non diagetic sound within the fighting scene has been succecfully applied ... the sharp sound of the sword makes the audience realise that the particular scene will progress into a blood bath whereby only the protagonist survives. A sound bridge has been succefully applied ... as an audience we hear the doppler effect of the motorcycle in the background to the progression of the sound of footsteps , again as an audience we can anticpate that something bad will happen .
The use of diagetic sound has been applied within the beginning of the scene whereby we hear the dialogue between the geisha and the girl in the yellow suit , a task has obviously been set : to defeat everyone in the black jackets on her own ( protagonist) which she does succefully toward the end of the scene.
The foley artists use of non diagetic sound within the fighting scene has been succecfully applied ... the sharp sound of the sword makes the audience realise that the particular scene will progress into a blood bath whereby only the protagonist survives. A sound bridge has been succefully applied ... as an audience we hear the doppler effect of the motorcycle in the background to the progression of the sound of footsteps , again as an audience we can anticpate that something bad will happen .
The use of diagetic sound has been applied within the beginning of the scene whereby we hear the dialogue between the geisha and the girl in the yellow suit , a task has obviously been set : to defeat everyone in the black jackets on her own ( protagonist) which she does succefully toward the end of the scene.
Wednesday 10 November 2010
Ms Van Der Sanden - Film genres homework
http://www.movietome.com/most_popular.html - According to this website I found out that the most popular film genre for 2010 is suspense/ thriller . I think that this particular film genre is the most popular due to the use of advanced technology such as the use of CGI , animation and voice overs that are made louder during the editing stages of that particular film . More people are being driven into suspense /thriller films as they provide the most form of entertainment to the young generation of today .
The rise of colour film technology in the 1930's bought the so called 'Golden age of Hollywood ' , with a popularity of film genres such as : gangster films, musicals, newspaper-reporting films, historical biopics, social-realism films, lighthearted screwball comedies, westerns and horror . I think that these particular film genres were popular because people during that era had just witnessed a new style of film making - colour technology therefore a rise in the number of people watching certain genres of film went up , people wanted to see something new that would bring some kind of entertainment . Such as horror , people wanted suspense in a film in order to keep their attention and bring a sense of excitement.
Due to the ongoing war , the film industry decided to launch films that were war based which makes sense seeing as a real life battle war happening during that time (1940's) .
Research evidence : http://www.filmsite.org/40sintro.html
Zainab :)
The rise of colour film technology in the 1930's bought the so called 'Golden age of Hollywood ' , with a popularity of film genres such as : gangster films, musicals, newspaper-reporting films, historical biopics, social-realism films, lighthearted screwball comedies, westerns and horror . I think that these particular film genres were popular because people during that era had just witnessed a new style of film making - colour technology therefore a rise in the number of people watching certain genres of film went up , people wanted to see something new that would bring some kind of entertainment . Such as horror , people wanted suspense in a film in order to keep their attention and bring a sense of excitement.
Due to the ongoing war , the film industry decided to launch films that were war based which makes sense seeing as a real life battle war happening during that time (1940's) .
Research evidence : http://www.filmsite.org/40sintro.html
Zainab :)
Thursday 4 November 2010
Ms Wigley - cover work . (updated version) :)
The kick trailer comprises of a variety of different shot types which are placed together to create a 'thriller' effect . In the beginning of the trailer , we see a close up shot of the girl with a photo of a guy in her hand this symbolises her passion and obsession with him . As we progress through the trailer , shots such as the footballer with his hand on the car , with his hand moving incredibly slowly over the roof symbolises his drive for something important. There is a close up shot of the blonde teenager spying into a small hole to get a view of her 'lover' ,or perhaps she is peering into the future of her boyfriend .
The genre is a romantic thriller because the editing is quite slow , the overall trailer is quite mysterious and haunting , again we do not know the reason behind the girls obsession with the footballer , we could say that she is bisexual because her friend kisses her passionately and dances with her as if they were going out . The car scene with both girls and the guy inside , is romantic because we see the blond girl's hand entwined with the guy's hands a moment of jealousy from the blond girls friend , as her eyes peer down towards the hands . Confusion is cleverly created by the ways the scenes are placed in a non linear fashion, however the trailer does follow Todorovs theory because the beginning of the trailer starts with an equilibrium - the girls extreme close up view of her visage with her holding the photo of the footballer .Then followed by a disequilibrium - the blond girl shoots somebody within the scene ....her hands are shaking emphasising her shock of what she has just done - murder someone , but we do not know who she has actually murdered .. it could be the footballer or it could be her friend ( girl with black hair).Then the equilibrium is the end of the trailer when the repetition of ' we love you Liverpool , we do ' with just sound rather than moving image .
The genre is a romantic thriller because the editing is quite slow , the overall trailer is quite mysterious and haunting , again we do not know the reason behind the girls obsession with the footballer , we could say that she is bisexual because her friend kisses her passionately and dances with her as if they were going out . The car scene with both girls and the guy inside , is romantic because we see the blond girl's hand entwined with the guy's hands a moment of jealousy from the blond girls friend , as her eyes peer down towards the hands . Confusion is cleverly created by the ways the scenes are placed in a non linear fashion, however the trailer does follow Todorovs theory because the beginning of the trailer starts with an equilibrium - the girls extreme close up view of her visage with her holding the photo of the footballer .Then followed by a disequilibrium - the blond girl shoots somebody within the scene ....her hands are shaking emphasising her shock of what she has just done - murder someone , but we do not know who she has actually murdered .. it could be the footballer or it could be her friend ( girl with black hair).Then the equilibrium is the end of the trailer when the repetition of ' we love you Liverpool , we do ' with just sound rather than moving image .
The trailer itself is very powerful as it comprises of different narrative techniques which engage the audience from the very beginning of the trailer right through to the end . A shot which particularly uses a beautiful environment setting , is the sun setting down with the two girls at the top of the hill , the director obviously decided to use an extreme long shot to emphasise the importance of friendship , and how easily friendships can be destroyed .
The sound type comprises of both diagetic and non diagetic forms , the non diagetic forms in the kicks advert is the romantic music that is played at certain intervals within the trailer such as the scene where the two ladies are standing together on the hill. The diagetic sound is the dialogue of each character , each dialogue within the trailer tells us more about the characters personality ..... the blond girl for example shouts stop and uses a gun to emphasise how angry and jealous she is .
We hear the blond girl whispering ' we love you Liverpool ... we do ' suggesting that she is really not a normal person , she is a person with an obsession towards the Liverpool club .
The sound type comprises of both diagetic and non diagetic forms , the non diagetic forms in the kicks advert is the romantic music that is played at certain intervals within the trailer such as the scene where the two ladies are standing together on the hill. The diagetic sound is the dialogue of each character , each dialogue within the trailer tells us more about the characters personality ..... the blond girl for example shouts stop and uses a gun to emphasise how angry and jealous she is .
We hear the blond girl whispering ' we love you Liverpool ... we do ' suggesting that she is really not a normal person , she is a person with an obsession towards the Liverpool club .
Monday 1 November 2010
Ms Wigley cover work
The kick trailer comprises of a variety of different shot types which are placed together to create a 'thriller' effect . In the beginning of the trailer , we see a close up shot of the girl with a photo of a guy in her hand this symbolises her passion and obsessetion with him . As we progress through the trailer , shots such as the footballer with his hand on the car , with his hand moving incredibly slowly over the roof symbolises his drive for something important. There is a close up shot of the blonde teenager spying into a small hole to get a view of her 'lover' ,or perhaps she is peering into the future of her boyfriend .
The genre is a romantic thriller because the editing is quite slow , the overall trailer is quite mysterious and haunting , again we do not know the reason behind the girls obsession with the footballer , we could say that she is bisexual because her friend kisses her passionately and dances with her as if they were going out . The car scene with both girls and the guy inside , is romantic because we see the blond girl's hand entwined eith the guy's ans a moment of jealousy from the blonde girls friend , as her eyes peer down towards the hands . Confusion is cleverly created by the ways the scenes are placed in a non linear fashion , however the trailer does follow Todorovs theory because the beginning of the trailer starts with an equilibruim - the girls extreme close up view of her visage with her holding the photo of the footballer .
The genre is a romantic thriller because the editing is quite slow , the overall trailer is quite mysterious and haunting , again we do not know the reason behind the girls obsession with the footballer , we could say that she is bisexual because her friend kisses her passionately and dances with her as if they were going out . The car scene with both girls and the guy inside , is romantic because we see the blond girl's hand entwined eith the guy's ans a moment of jealousy from the blonde girls friend , as her eyes peer down towards the hands . Confusion is cleverly created by the ways the scenes are placed in a non linear fashion , however the trailer does follow Todorovs theory because the beginning of the trailer starts with an equilibruim - the girls extreme close up view of her visage with her holding the photo of the footballer .
Saturday 30 October 2010
Media Conference summary of notes
Chewing gum for the brain :
This conference was about how mislead people are into the media , and how the education system in Britain views media as a subject of negative perspective .
Firstly a projection of our much loved favourite idiot Homer Simpson is said to represent Media studies as a subject for those who are not 'clever' enough when it comes to subjects such as maths and science . People often are mislead yet again by crazy news reports about how media graduates can not get a job , they only end up becoming clerks or cooks .Yet again this places misjudgement into our heads as we become worried over whether Media Studies is regarded as a serious subject . Even Universities such as the London School of Economics have completely rejected media studies as a subject for those applying to that University ... the university Admin staff state that its a sh*t subject . Even stating that its a pseudo science ! .
To be honest this is not the case .....
Frank and Queenie Leavis were the first people to place an importance toward Media Studies through advertisements .... and we see to many of those these days to make us fall asleep in front of the T.V ! .
If no-one knows what Facebook and Twitter are then they need to do some quick research ! , these two giants have revolutionised the way in which we keep in contact with what is around us ( our environment) ...from music ,television ,chatting .... to posting pictures of places and people . They are both forms of what we call web 2.0 .
Yet again the BBC news states the negativity of Facebook and Twitter by broadcasting that it is a dangerous website for young people (11-18) to be on , as people posing as others could easily mislead us ! ..... true if your that dumb to talk to people you do not know ! .
Convergence is the media ! so whats all this madness behind people who state that media is a so called fake subject ! . Without it we are not here in the 21st century .... but perhaps the days when there was no such thing as internet,television,radio,computers,gaming ,software management etc .....
This conference was about how mislead people are into the media , and how the education system in Britain views media as a subject of negative perspective .
Firstly a projection of our much loved favourite idiot Homer Simpson is said to represent Media studies as a subject for those who are not 'clever' enough when it comes to subjects such as maths and science . People often are mislead yet again by crazy news reports about how media graduates can not get a job , they only end up becoming clerks or cooks .Yet again this places misjudgement into our heads as we become worried over whether Media Studies is regarded as a serious subject . Even Universities such as the London School of Economics have completely rejected media studies as a subject for those applying to that University ... the university Admin staff state that its a sh*t subject . Even stating that its a pseudo science ! .
To be honest this is not the case .....
Frank and Queenie Leavis were the first people to place an importance toward Media Studies through advertisements .... and we see to many of those these days to make us fall asleep in front of the T.V ! .
If no-one knows what Facebook and Twitter are then they need to do some quick research ! , these two giants have revolutionised the way in which we keep in contact with what is around us ( our environment) ...from music ,television ,chatting .... to posting pictures of places and people . They are both forms of what we call web 2.0 .
Yet again the BBC news states the negativity of Facebook and Twitter by broadcasting that it is a dangerous website for young people (11-18) to be on , as people posing as others could easily mislead us ! ..... true if your that dumb to talk to people you do not know ! .
Convergence is the media ! so whats all this madness behind people who state that media is a so called fake subject ! . Without it we are not here in the 21st century .... but perhaps the days when there was no such thing as internet,television,radio,computers,gaming ,software management etc .....
Tuesday 26 October 2010
ms v - advert for rbk .
50 cent banned advert. ‘ got shot 9 times’
1.How does the ad glamorise violence? (Consider mise-en-scene, shot type, camera angle, use of sound, editing)
The 50 Cent banned advert uses a variety of successful techniques in order to glamorize violence . The advert firstly begins with a train scene in the middle of the street . The emphasis that a train is being used whilst its moving in an incredible fast pace connotes the idea of a person’s life being taken in an instant . The sound of the train is loud therefore stating the danger of what a train can do if you were to be pushed into one by a bunch of hooligans who think that they are cool by killing other people to earn street credit.
The scene whereby the water drops of from the black wire , then transfers as if blood was dropping from somebody whose hurt in an accident , also the use of a police siren grabs our attention because we have thirst for the rest of the advert , however the use of sound of a young girl screaming in the background after 50 cents being shot for the first time would scare a younger audience watching the advert before the 9pm watershed.
50 cents voice over of being shot 9 times , makes us realise as an audience the dangers of crime within the UK and how its rapidly shooting up with the ease of getting a gun without a license at the age of 18 .
The colour contrast where 50 cent is sitting on a large box , with a dark background against his red jacket makes 50 cent seem involved with violent crimes perhaps in his past life or maybe that his upbringing evolved along a crime based family , therefore 50 cent may have been in an environment that exposed him to what crime is like and he may have thought that this was the correct thing to do therefore involving himself with violent crimes to make him look ‘cool’ .
The news broadcaster voices being used really quickly to get the news across in American T.V and to the public , will impact those people who think that crime is cool when they are at a young age , and make them think twice before being involved in gangs around the streets.
The music used within the reebok advert is quiet simple and plain however highlights how simple it is to loose your own life due to being drawn into the wrong crowd .
The director of the advert has successfully applied certain camera angles toward the protagonist , firstly an extreme long shot is used when we see 50 cent on the table ,this is to create an effect of how scary he really is from a distance , we could imply that he would kill us on the spot . Then the camera zooms into 50 cent ‘s face to reveal how serious he is about violence and that he will never do it again for the 10th time.
2. Why would a global company like Reebok glamorise violence in this way? What do you think is their intention?.
Reebok has only one intention : to educate and warn people of our age group 16-18 that crime in the whole world is wrong , its dangerous and you could potentially be taking an innocent persons life away . They want us to realise that music superstars are just like us they are no different from us just because they are followed 24/7 and lead a rich life and are seen in a good light does not mean that they themselves have not had near death incidents . In this case Curtis James Jackson III formally known by his stage name 50 cent is used as a product of crime because he had himself involved in feuds before and he did get shot at 9 times and luckily survived . Reebok does not wish to glamorise violence in a positive way but rather the opposite, they want us to view this advert and become more cautious of our own foolish gangster style behaviour that may involve us going to the hospital one day and not surviving from the first shot . Reebok wants us to be more politically aware of what knife and gun crime actually is ... its not glamorise its very dangerous ... hence the reason why so many police patrol the streets at night time in developed countries such as the UK because here its on the uprise and has not improved until recently the governments initiatives to tell people to hand over guns and knives in so called ‘bins’ .Reebok wants more of us (teenagers) to be those people who back down from gun crime and violence, and say to ourselves how can we become better people ? . We could turn the wrong path and continue like 50 cent and get shot 9 times , or we must do something to decrease this alarmingly dangerous trend.
3. Who is the target audience and how do you think they would be affected by the ideology of the ad?
The TA of this particular advert is teenagers because it them that seem to be on news headlines most of the time about stabbings and shootings .The ideas and beliefs behind this powerful and sorrowful advert is that we must be more aware of what dangers there are behind carrying a weapon with us for protection ,as carrying such things may lead to our ending of ourselves if we are the ones lurking on the streets on the middle of midnight trying to act tough and ‘rude’ . There is no way that we are tough and rude by taking each others lives ,its cowardice and murder .
Some teenagers may cry when they see the advert as a family member or fellow friend may ,have lost their delicate and youthful lives due to being a victim of crime attacks.
4. In your opinion, should the ad have been banned? Why/Why not?
To be honest I do think that the advert should have been banned , firstly it send out the wrong image of crime using 50 cent . 50 cent is an alternative representation of what crime is because he wants us to understand why we must never get involved in a mess like his past , which is cleverly referenced by his words ‘got shot 9 times’ .
Secondly younger audience such as 11 year olds may think that crime is cool because a famous rapper and artist got shot 9 times, therefore they are more likely to start violence from a young age thinking that its the correct thing when its not.
Thirdly the portrayal of the advert is really scary and may frighten us as a young audience due to the images such as the blood dropping , the train moving swiftly ,the gun shots, the news report ... the overall piecing of the advert sends out a reality check for us in a negative light .
The main endorsement of this advert is that 50 cent symbolises RBK new brand shoes , therefore anyone who wants to be like 50 cent has to wear those shoes . However it does not mean go out and kill people to be like 50 cent , because the advertisers want us to know that this is not the message to be carried forward in our heads.
Zainab Aljawahiri.
Sunday 24 October 2010
Thursday 21 October 2010
Hwk part II - Ms Van der Sanden
SONYdifferent brands ownership :
It’s almost here. Sony have revealed their new range of HDTV’s that come complete with the anticiated and much discussed Google TV service integration. With their new range of TV’s, Sony are teaming up with Google to offer consumers the ability to connect to the internet and use services such as Twitter and YouTube and in the near future, to connect to Google’s Android Marketplace and access a vast range of applications.
The Sony vaio laptops ....which are a major hit with the business people and those at university .
Microsoft Office is also owned as a product by Sony .
Digital SLR cameras are owned by Sony .Playstation which has taken over the world of gaming has also been a major hit over the past couple of years .Home theatre systems are also owned majorly by sony .
The Motorola phone and the Erisson phone names are .....boringly enough owned by sony .
Sony is a genuine global company with offices and manufacturing or distribution plants in all major countries. Its innovations are well known and the VCR, Walkman etc. would make it an important corporation in any study of the media industries. But it was Sony’s acquisition of CBS Records in 1988 and Columbia Pictures Entertainment in 1989 that announced a new strategy for the company.
With the purchase of MCA-Universal in 1986 by Matsushita (Panasonic, JVC etc.), this move signaled the strength of the fast-growing Japanese economy at a time of American downturn. Libraries of films and recorded music were now available to help Sony exploit its new consumer media technologies. However, the promised synergy has proved difficult to exploit, even with the launch of a third synergised technology, the Playstation in the mid 1990s.
It’s almost here. Sony have revealed their new range of HDTV’s that come complete with the anticiated and much discussed Google TV service integration. With their new range of TV’s, Sony are teaming up with Google to offer consumers the ability to connect to the internet and use services such as Twitter and YouTube and in the near future, to connect to Google’s Android Marketplace and access a vast range of applications.
The Sony vaio laptops ....which are a major hit with the business people and those at university .
Microsoft Office is also owned as a product by Sony .
Digital SLR cameras are owned by Sony .Playstation which has taken over the world of gaming has also been a major hit over the past couple of years .Home theatre systems are also owned majorly by sony .
The Motorola phone and the Erisson phone names are .....boringly enough owned by sony .
Sony is a genuine global company with offices and manufacturing or distribution plants in all major countries. Its innovations are well known and the VCR, Walkman etc. would make it an important corporation in any study of the media industries. But it was Sony’s acquisition of CBS Records in 1988 and Columbia Pictures Entertainment in 1989 that announced a new strategy for the company.
With the purchase of MCA-Universal in 1986 by Matsushita (Panasonic, JVC etc.), this move signaled the strength of the fast-growing Japanese economy at a time of American downturn. Libraries of films and recorded music were now available to help Sony exploit its new consumer media technologies. However, the promised synergy has proved difficult to exploit, even with the launch of a third synergised technology, the Playstation in the mid 1990s.
Ms Van der Sanden
Homework .....
Company value for News corp = $1.13 , Sony = $3.36,
Company value for News corp = $1.13 , Sony = $3.36,
Fourth quarter] worldwide home entertainment revenues of $1.15 billion represent a 12% increase over the prior year’s fourth quarter results and reflect the strong performance of the DVD and Blu-ray releases of Transformers 2: Revenge of the Fallen, Star Trek and G.I. Joe: The Rise of Cobra. Worldwide television license fees grew 27% to $445 million.
NEW YORK (CNNMoney.com) -- Time Warner Inc. posted a second-quarter profit Wednesday that rose from a year ago and beat Wall Street's expectations. It also boosted its full-year outlook.
The New York-based parent company of CNNMoney.com and Fortune said its net income rose to $562 million, or 49 cents pare share, up 7.2% from a year ago.
NEWSCORP
The company's Twentieth Century Fox film studio, which made James Cameron's blockbuster hit Avatar, saw its profits surge from $112m to $324m, aided by DVD releases of movies such as Ice Age: Dawn of the Dinosaurs and Night at the Museum.
The New York-based parent company of CNNMoney.com and Fortune said its net income rose to $562 million, or 49 cents pare share, up 7.2% from a year ago.
Adjusted operating income, a commonly used profit metric for media companies, rose 15% to $1.2 billion, or 50 cents per share. Analysts polled by Thomson Reuters were looking for earnings of 45 cents per share.
NEWSCORP
The company's Twentieth Century Fox film studio, which made James Cameron's blockbuster hit Avatar, saw its profits surge from $112m to $324m, aided by DVD releases of movies such as Ice Age: Dawn of the Dinosaurs and Night at the Museum.
Wednesday 20 October 2010
Homework ms wigley - magazine covers
This magazine is for Vogue , it has a lady with deep blue eyes on a background of flowers .
The magazine uses flowers as a symbol of peace and could also mean love ,further more the depp blue eyes could symbolise harmony and good will to people , it could also be a sign of sexuality as most people find blue eyes girls good looking . She is white which indicates purity .
The word Vogue for the magazine which is written in a posh font could connote that the intended target audience would be for those in the A-C1 class people thereby only those who earn good salaries can afford to buy it everyday . The colour of the font is also pink ranges from different spectrums , which indicates a target female audience .The female is posing with her head slightly to the side of the flowers suggesting that she wants us to actually be interested in her and the topics that follow inside the magazine.The interpellation of this magazine is that it stand out from the crowd ,by using various techniques and connotations such as the ‘new feminine ‘ which means that a female will be more confident if she is to see the tips inside the magazine . It could also mean a fresh start for a women out of a bad relationship and into a new one later on in her life .
This match magazine is mainly aimed at teenage boys 13+ , it uses bold font type for the title of the magazine to make it stand out , it also connoted that its a football magazine due to the word that is used which is match .It contains symbolic codes for example the sun rays used for the background .
Those sun rays highlight the champions which are the players from the different football clubs .The men used are photographs from games that have gone on before. The interpellation mainly constitutes of the men being happy and that they are the main ones to watch out for as they are the best players .
The magazine itself is quite simple in its layout however conveys the message that ‘we are from the makers of the best selling footy mag!’ which highlights the importance of what the UK football is all about ... being the best .
The colour choice for the title page is in red which symbolises danger, that these players are dangerous in the games. The black shadow on the title could state death , therefor the combination of black and red is that beware danger of death .
The football player in the Chelsea top uses his eyes and his finger gestures to connote that he is watching you ,or perhaps that he thinks a decision made was unfair .
The blue background on the ‘annual 2010 !’ could symbolise peace and harmony , or interpret it in a different way it would probably relate to the colour of the Chelsea football team.
Thursday 14 October 2010
Banned Adverts in the UK - Ms Van der Sanden
Here are a couple of banned adverts in the UK :
Apple iPhone ad banned over misleading internet claims.
Tobacco advert .
Apple iPhone ad banned over misleading internet claims.
Tobacco advert .
Beer advert banned for sex link
Raisins, honey and Marmite banned from children's television adverts
Kylie Minogue Lingerie advert Banned from the UK TV
UK: Danone Actimel advert banned
:)
Wednesday 6 October 2010
homework -ms wigley
Media Homework
A Mumbai teen who grew up in the slums, becomes a contestant on the Indian version of "Who Wants To Be A Millionaire?" He is arrested under suspicion of cheating, and while being interrogated, events from his life history are shown which explain why he knows the answers.
Storyline
The story of Jamal Malik, an 18 year-old orphan from the slums of Mumbai, who is about to experience the biggest day of his life. With the whole nation watching, he is just one question away from winning a staggering 20 million rupees on India's Kaun Banega Crorepati? (Who Wants To Be A Millionaire?) But when the show breaks for the night, police arrest him on suspicion of cheating; how could a street kid know so much? Desperate to prove his innocence, Jamal tells the story of his life in the slum where he and his brother grew up, of their adventures together on the road, of vicious encounters with local gangs, and of Latika, the girl he loved and lost. Each chapter of his story reveals the key to the answer to one of the game show's questions. Each chapter of Jamal's increasingly layered story reveals where he learned the answers to the show's seemingly impossible quizzes. But one question remains..
Sypnosis
The romantic comedy stars Hugh Grant as a washed up 80’s pop star has been, Alex Fletcher from the fictitious group PoP. With a failed solo album and some funky old moves, the charismatic and talented musician is managed by long time manager, Chris Riley (Brad Garret of Everybody Loves Ramon fame), and reduced playing small gigs at county fairs and amusement parks. He gets a big break when reigning pop diva Cora Corman (new comer Haley Bennett) invites him to write a duet for her new album. The problem is that Alex hasn’t written in years and they want the song by the coming Friday. While he’s still good at melody, the lyrics don’t come easy.
The romantic comedy stars Hugh Grant as a washed up 80’s pop star has been, Alex Fletcher from the fictitious group PoP. With a failed solo album and some funky old moves, the charismatic and talented musician is managed by long time manager, Chris Riley (Brad Garret of Everybody Loves Ramon fame), and reduced playing small gigs at county fairs and amusement parks. He gets a big break when reigning pop diva Cora Corman (new comer Haley Bennett) invites him to write a duet for her new album. The problem is that Alex hasn’t written in years and they want the song by the coming Friday. While he’s still good at melody, the lyrics don’t come easy.
Enter Sophie Fisher (Drew Barrymore), his eccentric part time plant woman who has a flair with words. Having suffered a bad relationship with her ex-professor and newly famous novelist, Sloan Cates (Campbell Scott), she’s unwilling to collaborate with anyone. Over time and with some indirect fan-help in the form of Sophie’s sister, Rhonda (Kristen Johnston), Alex finally manages to convince Sophie to co-author the song with him. From there, the chemistry and romance blossoms at the piano and under it. You’ll have to watch the movie to find out the rest.
Slumdog Millionaire presents alternative ideology because it shows the audience of the downgraded streets of Mumbai, with a young boy growing up in the streets . He experiences a lot of unfortunate events including his brother becoming a killer . The young boy then grows up into a young man and enters a competition called ‘who wants to be a millionaire’ . Through the past events of his life , he is able to answer the questions correctly although later on is accused of being a cheat . He does win the quiz show, with later winning the love of a beautiful lady .
By Zainab Aljawahiri
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