Slumdog millionaire .

Slumdog millionaire

Media Forms:
What techniques does the trailer use to persuade its audience to see the film?

Well the beginning of the trailer , starts of with the names of several institutions , including Fox ,Warner Bros ,Selador films and Film 4 , whom are famous channels that the target market can relate to . Many films have been associated with big name companies therefore the market are more likely to watch the film . The magazine reviews etc are also very positive in that they give a sense of achievement towards the trailer itself , people who read it as well will be more intrigued to find out why this new film has come out .Furthermore its very unlikely that a trailer has been filmed in a deprived setting before , therefore a new setting being used causes question to be raised in the audiences mind such as , what is the life like there compared to our own ?. The countdown of the clock also connotes that time will run out in order to win the 20 million rupees . Therefore we want to know what questions are going to be asked , and the answers to them . The protagonist kissing the young lady , which can relate to the theme of love within the trailer and the film , we can also relate that to our own lives , when we are in a relationship around the ages of 15-18 . Hence why the trailer suits it teenage audience perfectly . One last thing is the non diagetic music that is used throughout the narrative , which helps to build up tension and suspense , which makes us want to see what shall happen next in this man’s journey . The music is also one that we don’t hear very often , therefore enticing us into a new culture of entertainment and music .
 

2. Media Representation:
How is ethnicity represented in this trailer?

Ethnicity is represented in several ways , firstly we see that the protagonist maybe from an Indian background, this is positively portrayed as he managed to win the million . The background behind the protagonist , has young children running through the slums ,which symbolises the hardship and poverty that they can go through just for some money here and there. However they seem happy to be running around which may denoted their freedom to do what they like . The title Slumdog Millionaire also symbolises the life that these people lead , however its juxtaposed with the riches of this one person who just got lucky , through knowledge of his journey .The journey itself is one of hardship for example the oil being poured into the young boys eyes in order to blind him . The name Jamal Malik also tells the audience that he is from an Asian background , therefore the audience is interested to see the portrayal of one of the largest ethnic group being presented in a positive way. Furthermore the Bollywood dancing is also represented in a way that make the audience happy and full of celebration . The juxtaposition of the slums against the dancing can create a sense that even if they are poor they can still have a good time with their life .

Media Audiences:
Who is target audience and how does the advert attempt to persuade this audience to watch the film?

The target audience is teenagers aged between 15-18 ,this is because there are certain elements that would not suit a younger target audience such as the oil being poured into the young boys eyes . However the film would suit older target market as well . The non diagetic music that is contrapuntal in the background , also draws the attention of the audience because , its not often that we hear new music . The quick cross cutting from scene to scene also manages to create excitement and confusion , which is ultimately the aim of such a trailer , as it raises questions in the audiences mind such as why will a young boy win so much money through a very difficult journey ? .The questions and answer options allows some audience interactivity as they can explore the options , and only through going to see the film will they be able to have their questions answered . The backlight and filler light in the beginning of the trailer that is reflected from the back of the protagonist manages to create suspense ,this will hold the audience in midway between wanting to find out what the commotion is all about . The whole trailer is very successful in stirring ,creating and holding unanswered questions , which can be all answered by going to see the film .

The trailer introduces the well respected and not well known institutions of fox searchlight and Warner Bros .The audience surely know of these institutions and will therefore be more likely to watch the film .Next point is that there are tremendous reviews by newspapers which strikes a point that the film is a must see . ‘Every moment in his life is a clue to the answers’ , in which on screen text is used . The Chicago Sun Times also stated that ‘Danny Boyles Slumdog Millionaire is a triumph’ this communicates that the director has achieved his goal of creating a ‘wow factor’ film . The interviews with the winner of the competition , makes the Jamal look very important and of a high status . The institutions are new and fresh therefore they are less likely to be successful in releasing a new film .Somehow this new film is successful and does manage to create a new era for the institutions themselves .