Case study - intro paragraph

It is a well known fact that media forms can never exist on one platform , it will always exist on broadcast ,print and e-media .This is true for the case study that I have explored , in which I found out that Tom and Jerry ,Blue Peter and Drake and Josh , exist on all 3 platforms .
My case study is primarily focusing on Institutions of  the BBC ,Nickelodeon and Disney how they are regulated .I found out that from first primary text , that Tom and Jerry are broadcasted on the Disney channel ,have their own website,a facebook have their own DVD series out for people to buy . For my second text , Blue peter , they also have their own programme braodcast on bbc 1 , have their own website and you can even buy merchandie like their calender (although online ) . For my third text Drake and Josh , I found out that they have their own website (nick website !) , broadcasted through Nickelodeon and have their own merchandise such as bages and t-shirts .

hyundai car advert :) Mr Unugur

Hyundai car Advert

What advertising techniques are being used?

There are a couple of advertising techniques that are being used in the Hyundai car advert . Firstly the audience can hear non diagetic sound that accompanies the point of view shot of the car . This makes the advert seem more realistic and grabs the audiences attention .Secondly voyeurism has been used , by placing an innocent baby into the car , and allowing them to drive it is symbolic of men and women coming together in order to produce children . A baby is also used because its not a typical thing that would be seen in a car advert , therefore the car itself is being suggested to suit families that have children .The advert has been banned in Australia , and this could be because the company used babies in the advert in a negative way . The car itself appears throughout the majority of the narrative , therefore suggesting that the brand Hyundai is important ,as it is the car that will be sold in the end ! . The simple sign saying ‘west coast ‘ may suggest that the baby and the car are going on a journey together , just like a normal family would go .The sign also highlights the direction that the car is going towards , which is the beach , a place where most families and perhaps couples would go , for a holiday . The voice over ‘ the next generation ‘ , has been used at the very end of the car advert suggesting that the person who buys it is part of the new generation .

Representation: How is gender represented in the advert?

The advert represents men , because throughout the narrative we see a grown man with a baby in the back of the man , the baby who drives the car is also a male , therefore suggesting that men are more dominant than women . But a small part of the advert does include a female baby whom is watching her hero on the wakeboard in the middle of the ocean , representing how strong and successful he is in three things : 1. Relationships , 2.driving a car 3.apperaing dominant . The sexual desire between the female and the male is shown when the female is smiling and giggling to the male whilst sitting on the bonnet of the car . This shows that females are weaker and fall in love quite quickly as opposed to men . The audience can see that they can look back at their own childhoods and relate the narrative of the car advert to themselves . The car represents a journey from A-B , just like a relationship between two people starts from one point and goes toward its final destination .

Audience-Who is the target audience and how does the advert attempt to persuade the audience to this product ?

The target audience is very broad , in the range of 18-50 year olds , mainly suiting large families . This is because the car itself is quite large and therefore can accommodate families who have young children to look after .The advert aims to persuade you to buy the product because the car seems like a luxury to have , it silver therefore suggesting that it can appeal to many people whom like the colour . The voice over ‘ the next generation is here’ suggesting that the target market itself is ultimately the new and fresh generation . The institution is a newcomer suggesting that their adverts will also have a fresh appeal to its target audience , with clever ways to draw attention towards its target market . In the end of the advert the audience can see the brand logo , stating that the audience should go for this brand of car and not others . The car does seem reasonable in terms of pricing as it is simple in its design , not like the flash brand of cars such as BMW that would cost a lot more to buy . The people who would buy it would be those in the C grade category , background .

Institution – What is communicated about the Hyundai brand and the experience it offers

The Hyundai brand , is a fairly recent brand of car manufacturers , therefore the ideas and designs that are going to come out in the adverts will be suited more towards the younger generation (mid 20’s) audiences , as they are the people who have children to look after . Dominant ideologies are communicated by representing two babies that are blonde and from a British background . The car is shown in many different angles and shots , such as the one to do with the inside , suggesting that the car is spacious and lets families place their shopping /items without hassle , which is what most families are looking for in cars . A negative view of the advert is that alternative ideologies have not been shown , therefore the majority of the population of Britain has been left out , which could in the future lead to a drop in sales . The experience does seem quite good , although it only meets the basic needs of day to day life , therefore the car itself may not appeal to men who want a car that offers more such as brilliant sound quality from speakers , high levels of horsepower , an engine that holds a lot of petrol and can travel for very long distances . 

Kidulthood

What techniques does the trailer use to persuade its audience to see the film ?

Several successful techniques have been used  in order to persuade the target audience to see the film . At first the audience is shown a black man lying down with another man pointing a gun to his face , this automatically raises questions in the audiences mind , such as why is there a gun pointing to his face , whats the reason for it . These questions will obviously be answered later on as the audience watch the trailer . The clothing that the actors are wearing are mainly sporty and gangster like , which represent how much dominance  these gang members have . Secondly as the trailer continues ,its starts to become faster paced, using quick cutting and razor sharp edits in order to build up tension , and suspense . By slowly building up tension and suspense the target market are more likely to become engaged and therefore would go to the cinema to watch the full film . Alternative ideology is used with the protagonist whom is probably from a lower class background , and is out to seek revenge on the dominant British teenagers , who may have killed the protagonists girlfriend. The teenage audience could perhaps relate parts of the trailer to their own lives , and this means that they are more likely to watch the film . The title itself ‘Kidulthood’ in bold writing , captures the audiences attention as it provides a sharp contrast to knives , therefore foreshadowing that knives are a typical prop that gang members would use .The date march the 3^rd makes the film seem nearby to go and watch , as the audience does not have to wait long before the film hits box offices . The use of flashing lights ring an instant reminds the audience of a thunder storm with lightning , connoting that danger will get them .

Media Representation

How is gender represented in this trailer ?

The trailer itself shows mainly teenage males whom are portrayed as gangsters , therefore predominately males are going to be typical of the whole narrative . Older teenage gangsters , seem to have the power to do as they like without being caught for it .However the British male and female seem to be the cause of all of the main problems for the protagonist whom seems like he is from a Caribbean background . The protagonist wants to get revenge because his girlfriend had been murdered by those’ yobs’ . Men love to watch films that include guns and knife crime , because they can sometimes relate it to themselves. Men are more powerful and dominating than women , as seen in the trailer , when the teenage boy come to slap the girl , she does nothing to retaliate .

What target audience would be attracted to this film?

The target audience for this trailer would be teenagers aged 16-18 from social demographic background E /D/C2 . This is because the whole trailer represents teenage men whom are growing up to become grown up adults later on in life . Some teenage girls may be attracted towards the film , because they may have had a relative who has been in a similar situation , and got themselves into a mess with guns and knives . The costumes worn by all the actors/actresses are cheap and tacky which connotes that they are from a poor background. The location seems quite run down , hence suggesting that the population of the people that live there there are involved in knife and gun crimes as well , and perhaps some murder here and there .