SONYdifferent brands ownership :
It’s almost here. Sony have revealed their new range of HDTV’s that come complete with the anticiated and much discussed Google TV service integration. With their new range of TV’s, Sony are teaming up with Google to offer consumers the ability to connect to the internet and use services such as Twitter and YouTube and in the near future, to connect to Google’s Android Marketplace and access a vast range of applications.
The Sony vaio laptops ....which are a major hit with the business people and those at university .
Microsoft Office is also owned as a product by Sony .
Digital SLR cameras are owned by Sony .Playstation which has taken over the world of gaming has also been a major hit over the past couple of years .Home theatre systems are also owned majorly by sony .
The Motorola phone and the Erisson phone names are .....boringly enough owned by sony .
Sony is a genuine global company with offices and manufacturing or distribution plants in all major countries. Its innovations are well known and the VCR, Walkman etc. would make it an important corporation in any study of the media industries. But it was Sony’s acquisition of CBS Records in 1988 and Columbia Pictures Entertainment in 1989 that announced a new strategy for the company.
With the purchase of MCA-Universal in 1986 by Matsushita (Panasonic, JVC etc.), this move signaled the strength of the fast-growing Japanese economy at a time of American downturn. Libraries of films and recorded music were now available to help Sony exploit its new consumer media technologies. However, the promised synergy has proved difficult to exploit, even with the launch of a third synergised technology, the Playstation in the mid 1990s.
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