Kidulthood

What techniques does the trailer use to persuade its audience to see the film ?

Several successful techniques have been used  in order to persuade the target audience to see the film . At first the audience is shown a black man lying down with another man pointing a gun to his face , this automatically raises questions in the audiences mind , such as why is there a gun pointing to his face , whats the reason for it . These questions will obviously be answered later on as the audience watch the trailer . The clothing that the actors are wearing are mainly sporty and gangster like , which represent how much dominance  these gang members have . Secondly as the trailer continues ,its starts to become faster paced, using quick cutting and razor sharp edits in order to build up tension , and suspense . By slowly building up tension and suspense the target market are more likely to become engaged and therefore would go to the cinema to watch the full film . Alternative ideology is used with the protagonist whom is probably from a lower class background , and is out to seek revenge on the dominant British teenagers , who may have killed the protagonists girlfriend. The teenage audience could perhaps relate parts of the trailer to their own lives , and this means that they are more likely to watch the film . The title itself ‘Kidulthood’ in bold writing , captures the audiences attention as it provides a sharp contrast to knives , therefore foreshadowing that knives are a typical prop that gang members would use .The date march the 3^rd makes the film seem nearby to go and watch , as the audience does not have to wait long before the film hits box offices . The use of flashing lights ring an instant reminds the audience of a thunder storm with lightning , connoting that danger will get them .

Media Representation

How is gender represented in this trailer ?

The trailer itself shows mainly teenage males whom are portrayed as gangsters , therefore predominately males are going to be typical of the whole narrative . Older teenage gangsters , seem to have the power to do as they like without being caught for it .However the British male and female seem to be the cause of all of the main problems for the protagonist whom seems like he is from a Caribbean background . The protagonist wants to get revenge because his girlfriend had been murdered by those’ yobs’ . Men love to watch films that include guns and knife crime , because they can sometimes relate it to themselves. Men are more powerful and dominating than women , as seen in the trailer , when the teenage boy come to slap the girl , she does nothing to retaliate .

What target audience would be attracted to this film?

The target audience for this trailer would be teenagers aged 16-18 from social demographic background E /D/C2 . This is because the whole trailer represents teenage men whom are growing up to become grown up adults later on in life . Some teenage girls may be attracted towards the film , because they may have had a relative who has been in a similar situation , and got themselves into a mess with guns and knives . The costumes worn by all the actors/actresses are cheap and tacky which connotes that they are from a poor background. The location seems quite run down , hence suggesting that the population of the people that live there there are involved in knife and gun crimes as well , and perhaps some murder here and there .