hyundai car advert :) Mr Unugur

Hyundai car Advert

What advertising techniques are being used?

There are a couple of advertising techniques that are being used in the Hyundai car advert . Firstly the audience can hear non diagetic sound that accompanies the point of view shot of the car . This makes the advert seem more realistic and grabs the audiences attention .Secondly voyeurism has been used , by placing an innocent baby into the car , and allowing them to drive it is symbolic of men and women coming together in order to produce children . A baby is also used because its not a typical thing that would be seen in a car advert , therefore the car itself is being suggested to suit families that have children .The advert has been banned in Australia , and this could be because the company used babies in the advert in a negative way . The car itself appears throughout the majority of the narrative , therefore suggesting that the brand Hyundai is important ,as it is the car that will be sold in the end ! . The simple sign saying ‘west coast ‘ may suggest that the baby and the car are going on a journey together , just like a normal family would go .The sign also highlights the direction that the car is going towards , which is the beach , a place where most families and perhaps couples would go , for a holiday . The voice over ‘ the next generation ‘ , has been used at the very end of the car advert suggesting that the person who buys it is part of the new generation .

Representation: How is gender represented in the advert?

The advert represents men , because throughout the narrative we see a grown man with a baby in the back of the man , the baby who drives the car is also a male , therefore suggesting that men are more dominant than women . But a small part of the advert does include a female baby whom is watching her hero on the wakeboard in the middle of the ocean , representing how strong and successful he is in three things : 1. Relationships , 2.driving a car 3.apperaing dominant . The sexual desire between the female and the male is shown when the female is smiling and giggling to the male whilst sitting on the bonnet of the car . This shows that females are weaker and fall in love quite quickly as opposed to men . The audience can see that they can look back at their own childhoods and relate the narrative of the car advert to themselves . The car represents a journey from A-B , just like a relationship between two people starts from one point and goes toward its final destination .

Audience-Who is the target audience and how does the advert attempt to persuade the audience to this product ?

The target audience is very broad , in the range of 18-50 year olds , mainly suiting large families . This is because the car itself is quite large and therefore can accommodate families who have young children to look after .The advert aims to persuade you to buy the product because the car seems like a luxury to have , it silver therefore suggesting that it can appeal to many people whom like the colour . The voice over ‘ the next generation is here’ suggesting that the target market itself is ultimately the new and fresh generation . The institution is a newcomer suggesting that their adverts will also have a fresh appeal to its target audience , with clever ways to draw attention towards its target market . In the end of the advert the audience can see the brand logo , stating that the audience should go for this brand of car and not others . The car does seem reasonable in terms of pricing as it is simple in its design , not like the flash brand of cars such as BMW that would cost a lot more to buy . The people who would buy it would be those in the C grade category , background .

Institution – What is communicated about the Hyundai brand and the experience it offers

The Hyundai brand , is a fairly recent brand of car manufacturers , therefore the ideas and designs that are going to come out in the adverts will be suited more towards the younger generation (mid 20’s) audiences , as they are the people who have children to look after . Dominant ideologies are communicated by representing two babies that are blonde and from a British background . The car is shown in many different angles and shots , such as the one to do with the inside , suggesting that the car is spacious and lets families place their shopping /items without hassle , which is what most families are looking for in cars . A negative view of the advert is that alternative ideologies have not been shown , therefore the majority of the population of Britain has been left out , which could in the future lead to a drop in sales . The experience does seem quite good , although it only meets the basic needs of day to day life , therefore the car itself may not appeal to men who want a car that offers more such as brilliant sound quality from speakers , high levels of horsepower , an engine that holds a lot of petrol and can travel for very long distances .